Depuis ces dernières années, les maisons de luxe portent une attention particulière aux sneakers qui ont connu leur succès dans l’univers de la mode et ont consacré plusieurs collections à ces baskets sur un design plutôt revisité et original. En effet, ces marques de luxe ont pris plaisir à y ajouter une touche sophistiquée et un look futuriste qui n’ont pas laissé les fans indifférents.
Pour se distinguer et promouvoir le nouveau-né de sa collection de sneakers pour femmes, notamment le modèle Archlight, Louis Vuitton a ouvert une boutique éphémère à New-York le mercredi 7 février dernier, avec une paire de basket exclusive tout en noir qui fait tout son charme.
Un pop-up spécialement destiné pour l’Archlight
C’est dans un communiqué de Women’s Wear Daily que la maison de luxe Louis Vuitton a annoncé son projet d’installer temporairement un pop-up dans la région new-yorkaise le 7 février dernier. Louis Vuitton y exposera divers styles de sa collection de sneakers pour femme, et particulièrement la version exclusive de l’Archlight en noir. Ces baskets surnommés « ugly sneakers » font des ravages sur les réseaux sociaux. Son allure imposante et futuriste lui doit ce surnom de sneakers moches, mais qui fait plutôt son originalité et son succès.
La boutique temporaire de Louis Vuitton est donc installée au 122 Greene Street, au sein de SoHo. On y trouvera tous les modèles inédits dessinés par les soins de Nicolas Ghesquière qui ont été dévoilés en octobre dernier durant les défilés printemps-été 2018. La collection Archlight a surpris le grand public car cette dernière se distinguait de tous les articles de la collection présentés dont les robes et vestes inspirées du XVIIIème siècle.
D’après WWD, Louis Vuitton gardera les portes de cette boutique temporaire ouvertes jusqu’au 10 mars prochain.
Des sneakers au design exceptionnel
Louis Vuitton ne s’est pas contenté d’un simple design sportif et classique. La maison de luxe a misé sur un style rétro futuriste qui donne un air agressif et exceptionnel à ces paires de baskets. Le directeur artistique de la firme Louis Vuitton a expliqué qu’il s’est inspiré des chaussures de basket-ball des années 90 pour créer la collection de sneakers Archlight. Le design futuriste a été représenté avec une semelle et une languette XXL, qui font que ces chaussures attirent l’attention dès le premier regard. La maison de luxe a marié plusieurs matières d’exception dans ces sneakers de luxe. Notamment, du cuir de veau avec des matières techniques qui ont été peaufinées avec une semelle en gomme. Pour être à la pointe de la mode de luxe et permettre à vos pieds de glisser dans ces paires de chaussures dernières génération, il faudra prévoir 790 euros.
Les sneakers ne craignent pas de devenir has been
Ces baskets n’ont jamais perdu leur succès et ont perduré avec le temps. Et on peut dire que les sneakers ne risquent pas de devenir has been dans l’univers de la mode car plus les années passent, plus de nouveaux modèles toujours aussi exceptionnels les uns comme les autres rejoignent le marché des sneakers. Aujourd’hui, plus de 70% des Français portent ces types de chaussures au quotidien. Elles se portent facilement avec toutes tenues, pas forcément sportive. Le lifestyle est devenu une allure très tendance aujourd’hui.
Depuis que le sportwear et les baskets font de plus en plus d’adeptes, plusieurs marques de luxe, même les plus classiques, s’y sont inspirées pour créer des modèles sports hors du commun qui font tourner les têtes et les cœurs dont Louis Vuitton. Ce dernier n’a pas hésité une seule seconde à faire la promotion de ses nouveaux baskets qui ont déjà attiré l’attention de plus d’un avec son design qui ne peut passer inaperçu.
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