Blancarré est une nouvelle marque de montres indépendante, née dans le Jura suisse en mai dernier et fondée à Délémont par Nicolas Mertenat, designer horloger jurassien établi à Genève. A 53 ans, Nicolas Mertenat a décidé de quitter son poste dans une grande marque horlogère pour se lancer dans l’aventure, aidé par son frère pour le développement de l’entreprise.
C’est après plus de vingt ans de collaborations au sein de grandes marques parisiennes et suisses que Nicolas Mertenat lance son propre label de création.
L’univers ouvert, libre et épuré de Blancarré va bien au-delà d’une simple marque horlogère. Cet espace de création indépendant apporte un autre regard sur le monde horloger et met en valeur l’expérience et la vision personnelle du fondateur. Blancarré est une affaire de famille, de passion et un aboutissement personnel.
Le fondateur et designer est passionné d’art contemporain et ce n’est pas un hasard s’il a décidé de baptiser sa société, ou plutôt son label de création, Blancarré.
Blancarré fait référence à l’espace neutre et blanc qui est mis à disposition des artistes pour exposer leurs créations dans les salons. Riche d’une longue expérience au sein de grandes marques parisiennes et suisses, Nicolas Mertenat parle de Blancarré comme d’un aboutissement. Celui d’un homme qui dessine et crée la montre qu’il aimerait porter. En rupture avec une horlogerie conventionnelle, en rupture avec une esthétique connue, en rupture avec le mode traditionnel de distribution. Associé à son frère, Claude, Nicolas Mertenat s’entoure des meilleurs artisans et fabricants horlogers du Jura suisse, afin de réaliser la collection dont il rêve depuis toujours, sans aucun compromis. Là où d’autres auraient renoncé pour des raisons commerciales et/ou de complexités techniques, Nicolas Mertenat maintient le cap. « L’envie de faire des montres à ma manière, autrement », explique-t-il…
Avec Blancarré, il créé un label différent des modèles existants. Un label en rupture dans sa trajectoire, en apportant un autre regard sur le monde horloger et en mettant en valeur son expérience et sa vision personnelle. En rupture aussi dans l’esthétique, pour créer ce que les autres ne font pas ou peu, une forme simple et épurée : le carré, inspiré de l’art minimal et de ses sculptures cubiques.
En résulte la création d’une première collection très architecturée de six montres carrées, aux lignes équilibrées, avec des surfaces plates et des angles très vifs.
La montre est carrée, c’est une évidence. Son esthétique unique est inspirée de l’art minimal et de ses sculptures cubiques. Elle est pensée comme une architecture, s’imbrique comme un puzzle. D’apparence simple et épurée, sa réalisation est complexe et exige une haute qualité de finitions : angles très vifs, surfaces plates, lignes parfaites, terminaisons singulières. Les matériaux sont nobles et contemporains : le titane, la céramique et le caoutchouc. La collection Blancarré est le résultat d’un savoir-faire et de compétences exceptionnelles, lesquelles ont une origine : le Jura suisse. Plus de 85% de la montre est réalisé dans cette région, en partenariat avec les meilleurs artisans et fabricants horlogers. La première collection de Blancarré, dotée d’un mouvement mécanique à remontage automatique heures-minutes-secondes, avec un module grande date et un 2ème fuseau horaire, est composée de 6 modèles numérotés.
Alliant des matériaux nobles et contemporains, tels que le titane, la céramique et le caoutchouc, ces modèles numérotés sont dotés d’un mouvement mécanique à remontage automatique, affichant les fonctions heures, minutes, secondes, grande date et deuxième fuseau horaire. Déjà disponibles à la vente, ils ne suivent pas les canaux de vente traditionnels. A l’ère du numérique et de façon inédite, la boutique virtuelle de Blancarré permet à ses visiteurs de découvrir les montres et de les acheter en ligne, accompagnés dans leur démarche par un guide. En parallèle et afin de personnaliser le contact avec ses clients, Blancarré va mettre en place des boutiques éphémères pour découvrir et essayer les montres.
Carine Loeillet
La première collection Blancarré compte six déclinaisons :
– White Square :
Boîtier en titane DLC noir mat (Grade 5)
Dimensions : 37mm x 37mm
Logo gravé sous la glace
Glace saphir avec traitement antireflet
Fond avec glace saphir
Lunette en céramique blanche polie
Cadran noir mat
Aiguilles et indexes des heures recouverts de pigments photoluminescents
Mouvement mécanique à remontage automatique
Réserve de marche d’environ 40 heures
Fonction : heures, minutes, secondes, grande date, second fuseau horaire à 6 heures
Bracelet en caoutchouc noir, boucle ardillon en titane DLC noir mat
Etanchéité à 50 mètres.
– Solid Black :
Boîtier en titane DLC noir mat (Grade 5)
Dimensions : 37mm x 37mm
Logo gravé sous la glace
Glace saphir avec traitement antireflet
Fond avec glace saphir
Lunette en céramique noire polie
Cadran noir mat
Aiguilles et indexes des heures recouverts de pigments photoluminescents
Mouvement mécanique automatique
Réserve de marche d’environ 40 heures
Fonctions : heures, minutes, secondes, grande date, second fuseau horaire à 6 heures
Bracelet en caoutchouc noir, boucle ardillon en titane DLC noir mat
Etanchéité à 50 mètres
– Solid Black Matt :
Boîtier en titane DLC noir mat (Grade 5)
Dimensions : 37mm x 37mm
Logo gravé sous la glace
Glace saphir avec traitement antireflet
Fond avec glace saphir
Lunette en céramique noire mat
Cadran noir mat
Aiguilles et indexes des heures recouverts de pigments photoluminescents
Mouvement mécanique automatique
Réserve de marche environ 40 heures
Fonctions : heures, minutes, secondes, grande date, second fuseau horaire à 6 heures
Bracelet caoutchouc noir, boucle ardillon en titane DLC noir mat
Etanchéité à 50 mètres
– Titanium :
Boîtier en titane mat (Grade 5)
Dimensions : 37mm x 37mm
Logo gravé sous la glace
Glace saphir avec traitement antireflet
Fond avec glace saphir
Lunette en titane mat (Grade 5)
Cadran gris-noir
Aiguilles et indexes des heures recouverts de pigments photoluminescents
Bracelet caoutchouc noir, boucle ardillon en titane mat
Etanchéité à 50 mètres
Mouvement mécanique automatique
Réserve de marche d’environ 40h
Fonctions : heures, minutes, secondes, grande date, second fuseau horaire à 6 heures.
– Black Titanium :
Boîtier en titane DLC noir mat (Grade 5)
Dimensions : 37mm x 37mm
Logo gravé sous la glace
Glace saphir avec traitement antireflet
Fond avec glace saphir
Lunette en titane mat (Grade 5)
Cadran noir mat
Aiguilles et indexes des heures recouverts de pigments photoluminescents
Mouvement mécanique automatique
Réserve de marche d’environ 40 heures
Fonctions : heures, minutes, secondes, grande date, second fuseau horaire à 6 heures
Bracelet caoutchouc noir, boucle ardillon en titane mat
Etanchéité à 50 mètres
– Black Square :
Boîtier en titane mat (Grade 5)
Dimensions : 37mm x 37mm
Logo gravé sous la glace
Glace saphir avec traitement antireflet
Fond avec glace saphir
Lunette en céramique noire mat
Cadran gris-noir
Aiguilles et indexes des heures recouverts de pigments photoluminescents
Mouvement mécanique automatique
Réserve de marche d’environ 40 heures
Fonctions : heures, minutes, secondes, grande date, second fuseau horaire à 6 heures
Bracelet caoutchouc noir, boucle ardillon en titane mat
Etanchéité à 50 mètres.
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