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GUCCI

GUCCI

Gucci ou l’histoire d’une passion, d’un engagement, d’un amour pour l’excellence et du savoir-faire.

Tout a commencé d’un désir profond de Guccio Gucci. Il voulait unir les talents de quelques artisans italiens toscans à la vision sophistiquée, et typiquement anglaise, qu’il avait découverte, et appréciée, dans les hôtels renommés des capitales européennes où il avait travaillé.

C’est ainsi que Guccio Gucci fonde à Florence, en 1921, une société spécialisée dans les produits en cuir. Il ouvre des petits magasins dédiés aux bagages et à l’équitation. Dans les années 30, son succès est tel que ses gants, ceintures, et sacs deviennent l’objet du désir de l’aristocratie internationale qui passe ses vacances à Florence.

Lorsque survient une pénurie de peaux, Gucci décide d’expérimenter des matériaux qui n’ont encore jamais été utilisés pour créer des produits de luxe. Il travaille la toile de jute, le lin, le chanvre et le bambou. C’est à ce moment précis qu’est né l’un des symboles de Gucci: le sac en bambou. Il est issu de l’une des innovations les plus brillantes des artisans de la célèbre maison qui sont parvenus à brunir les roseaux pour en faire une poignée. Un sac iconique, apprécié par tant de célébrités, l’un des must-have de l’univers des sacs vient de voir le jour.

Dans les années 50, Gucci devient une maison de mode et se reconnaît immédiatement grâce à son ruban vert-rouge-vert inspiré du milieu équestre. La maison de mode florentine installe sa présence au niveau mondial en ouvrant des magasins à Milan et à New York. Gucci est devenu le symbole du luxe moderne. Son fondateur, Guccio Gucci, décède en 1953, ses fils, Aldo, Vasco, Ugo et Rodolfo reprennent alors le flambeau.
Dans les années 60 les stars adorent les produits Gucci. La princesse de Monaco, Grace Kelly, porte le foulard Flora que Rodolfo Gucci et Vittorio Accornero ont créé pour elle. Jackie Kennedy aime le sac à bandoulière de la maison, aujourd’hui connu sous le nom de Jackie O. Le sac Hobo devient l’objet du désir de Liz Taylor, Peter Sellers et Samuel Beckett pour sa silhouette structurée et unisexe.

Dans les années 70 Gucci remet au goût du jour sa légendaire audace novatrice et réinvente de nouvelles formes et couleurs pour chaque article icône de la marque. Les matériaux utilisés sont de plus en plus luxueux.

En 1982, Maurizio Gucci, le fils de Rodolfo, reprend la direction de la manufacture fondée par son grand-père. Puis Tom Ford, audacieux et passionnant personnage, deviendra le directeur artistique de Gucci pendant 14 années. Il modernise le style Gucci, propose des styles différents, innove avec une ligne sportswear chic, comme avec des vêtements en cuir portant des incrustations métalliques. Il habille les femmes avec des talons hauts et des minirobes en soie. Gucci devient l’icône du glamour. Le créateur apporte une vitalité nouvelle à Gucci, et utilise de manière presque obsessionnelle le traditionnel tissu au double G.Le style de Tom Ford est la fusion parfaite entre le minimalisme et le charme, la simplicité et le luxe.

En 2006, la designer romaine Frida Giannini devient responsable de la manufacture. Elle se détache du style glamour stricte de Tom Ford et apporte à la marque des touches de couleur et l’esprit méditerranéen. L’aventure prend fin en 2014 avec l’arrivée de Marco Bizarre qui souhaite changer radicalement l’image de la marque. Son objectif est de faire de Gucci la marque italienne la plus convoitée du monde de la mode. Alessandro Michele, actuel directeur de la création Gucci, apporte son imagination toujours innovante, et contribue à redéfinir l’image de la maison qui possède déjà plus de 95 ans d’histoire derrière elle. Il offre une vision contemporaine de la marque tout en restant fidèle à son passé et ses valeurs. Alessandro aime la beauté du style italien et s’inspire de la jeune génération. Le mélange des genres est explosif, sa première collection, automne / hiver 2015-16 est pétillante.

Voici l’histoire de Gucci, l’une des marques de luxe les plus réputées. Tradition, excellence, savoir-faire et charme sont les maîtres-mots de la manufacture qui sait parfaitement combiner son patrimoine historique avec le présent et l’avenir. Gucci c’est une histoire de valeurs et de riches traditions. Une marque synonyme d’exclusivité, dont la qualité sans pareil rime avec Made in Italy.

 

 

Anne

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