After Miami and Tokyo, the legendary car brand continues its real estate adventure with an exceptional project in Florida. A blend of architecture, emotion, and lifestyle, Aston Martin It marks a new ode to beauty and performance.
Under the bright sun of Daytona Beach Shores in Florida, a silhouette is about to rise up against the Atlantic. Sleek, elegant, both fluid and powerful, like a car in motion. It's not a new model from the Gaydon workshops, but rather a 18-storey residential building, imagined by Aston Martin in partnership with Valor Real Estate Development.
The British manufacturer, accustomed to racetracks and motor shows, is now making waves in the world of high-end real estate. And in Daytona, it intends to combine adrenaline with...lifestyle.
Daytona Beach Shores, between ocean and legend
dubbed the coast of speed and sun, Daytona Beach Shores Seduced by its unique energy, a blend of seaside glamour and automotive myth, Halifax is nestled between the Atlantic Ocean and the Halifax River. This narrow strip of land unfolds over ten kilometers of golden sand lined with elegant hotels, open-air cafes, and promenades where one breathes in an air of freedom. Here, days often begin with a blazing sunrise over the water, continue with a bike ride on the beach, or an afternoon at the Daytona International Speedway, before ending with dinner overlooking the sea. Less flashy than Miami, but more vibrant than Palm Coast, Daytona Beach Shores cultivates a lifestyle Simple and radiant, where light, conviviality, and a passion for movement naturally combine. A destination on the rise, attracting sports and design enthusiasts as well as lovers of endless horizons.
Aston Martin's DNA reinvented in stone
This new residential program, named Aston Martin Residences Daytona Beach Shoreswill house 86 apartments including eight duplex penthouses with breathtaking ocean views. Just minutes from the legendary Daytona International SpeedwayThis ultra-luxury real estate project embodies the brand's vision: to combine performance, beauty and exclusivity, beyond the...automobile.
« Real estate is a natural extension of our world for us. ", entrusts Stefano Saporetti, Director of Brand Diversification at Aston Martin.
« We have always designed objects of desire, sensory experiences. Today, we want these emotions to be expressed also in the spaces where our customers live, dream and share. »
In each apartment, the design draws inspiration from the visual language of Aston Martin cars: taut lines, controlled curves, Noble materials and an almost obsessive attention to detail.
The colors evoke the metallic sheen of a car body under the sun; the volumes, the dynamism of a cockpit. Nothing is left to chance. Each space tells a story of movement and serenity.
When the passion for speed meets thelifestyle
It would be impossible to dream of a more symbolic setting than Daytona for this project. An iconic city in motorsport, it is home to the Daytona International Speedway, theatre of the legendary 24 Hours of Daytona.
A place full of passion, which the brand knows intimately: the Aston Martin Vantage has triumphed there on several occasions, and in 2026, the Valkyrie, the brand's star hypercar, will make its debut there on the Rolex 24.
« Daytona embodies everything that inspires us: mastery, power, and pushing boundaries. ", said Marek reichman, Chief Creative Officer of Aston Martin.
« With this residence, we wanted to translate these values into a vibrant, elegant, and sensory architecture. Every line of the building is conceived as a curve, every interior space as an experience. »
A life experience by Aston Martin
Beyond the prestige, the project promises a true immersion in the Aston Martin universe.
Residents will have access to exclusive services : gastronomic restaurant, artisan bakery, wellness spaces et Direct access to the beachThe materials chosen – patinated wood, veined marble, brushed metal – reflect the attention to detail for which the British brand is renowned.
« It's not just an address, it's a lifestyle. ", summary Moises AgamiCEO Valor Real Estate Development.
« Daytona Beach Shores is undergoing a complete transformation. It's a city of light, energy, and renewal. This partnership with Aston Martin allows us to create something unique, both timeless and profoundly modern. »
The complex, located at 3411 South Atlantic AvenueDaytona is thus part of a rapidly growing landscape. Like Miami or Palm Beach twenty years ago, Daytona is attracting a new generation of investors, entrepreneurs and lovers of exceptional architecture.
Emotion above all
Behind the technical prowess and obvious luxury, a philosophy shines through: that of aesthetic and emotional pleasure.
For Aston MartinIt's not just about building, but about create a sensory experienceEntering the hall evokes the same feeling as being aboard a DB12 : leather, light, precision, calm.
Each residence is conceived as a living work of art, where volumes breathe, where materials tell the story of the link between nature and movement. And above all, where every detail pays homage to a certain idea of luxury. intimate, discreet and embodied.
The luxury of the future, between sea and design
Scheduled for 2029the opening ofAston Martin Residences Daytona Beach Shores will mark a key step in the brand's diversification. After Miami and Tokyo, Aston Martin confirms its ambition: to become not only a manufacturer of exceptional cars, but a creator of iconic places worldwide.
« What we are doing is extending the Aston Martin spirit "Concludes Marek reichman.
« Our cars offer beauty in motion. Our residences offer beauty to live in. »
And in Daytona, this beauty is now combined with the blue of the ocean and the sunlight. A new chapter is being written, one of luxury in motion, between sky, sea and emotion.
Patrick Koune
