Between heavenly landscapes, accessible luxury and inspiration from hit series, the Thailand is experiencing a spectacular resurgence in love with French travelers.
And this is the site kayak.fr, the world's leading travel search engine, which confirms this with eloquent figures: in 2025, the destination will see a 26% increase in flight searches compared to 2024 — double the global average (+13%).
The Thai dream, more accessible than ever
While Thailand has always held a strong appeal for the French, 2025 marks a turning point. Airline ticket prices are down 6% (from €904 to €850), making this exotic getaway even more accessible. Like Koh Samui, the jewel of the Gulf of Thailand, is literally exploding with a 36% increase in flight searches. Even Phuket, a well-established destination, is seeing its airfares drop by 15%.
The White Lotus: the series that makes you want to escape
This phenomenon is part of a broader cultural dynamic. Series like The White Lotus, filmed in sumptuous settings, stir the desire to escape and place Thailand at the top of dream destinations. The result: the average price of a hotel night in Koh Samui has more than doubled in a year (€126 compared to €60), proof of palpable enthusiasm. On a national scale, however, we are seeing a 20% drop in hotel searches, while prices are rising by 30% – a mirror effect of a more targeted and premium demand.
A true television phenomenon, The White Lotus is an acclaimed drama series that immerses viewers in the cozy and sometimes offbeat world of luxury resorts, following the adventures—often satirical—of wealthy vacationers. After Hawaii and Sicily, the new season takes its plot to Thailand, revealing the idyllic landscapes of destinations like Koh Samui and Phuket. Between pristine beaches, five-star hotels, and captivating storylines, the series plays a major role in the surge in tourist interest, inspiring its viewers to experience, themselves, a dream interlude in this picture-postcard setting.
The smart month to travel: September
For travelers looking for a great deal, KAYAK's Best Time to Travel tool recommends September, a quiet but strategic time of year. At that time, a round-trip to Bangkok costs €547, 20% less than the annual average—and up to 50% less than the year's peak fare. Koh Samui tickets are priced at €793, 21% below the average. And for accommodation, Bangkok stands out with a nightly rate of €86, 20% less than the annual average.
A love story that lasts
Between enhanced accessibility, cultural influence, and a wealth of tourist attractions, Thailand is establishing itself as the favorite destination for the French in 2025. Whether strolling along the beaches of Koh Samui, exploring Bangkok's floating markets, or immersing oneself in a vibrant culture, everything seems to come together to make every trip a love at first sight.
And with KAYAK to find the best prices, this romance isn't about to end.
Ema Lynnx
