By Ema Lynnx
A real estate network of nearly 20,763 advisors in France and internationally, a model without physical agencies and a direct relationship with an independent professional: IAD France (Immobilier À Domicile) combines a national presence with local support in the real estate sector. A closer look at the work of an advisor based in Sèvres: Maxime Dobremel.
A network resolutely in tune with the times and focused on proximity
Selling a property begins well before the first viewings. It's essential to assess the property's location, gather relevant information, prepare its presentation, and understand which buyers it might appeal to. Conversely, searching for a home requires balancing desires with realities: budget, location, and daily needs. The real estate agent finds themselves at the intersection of these two processes, seamlessly managing a multitude of steps—from property assessments and negotiations to administrative follow-up—right up to the final signing at the notary's office.
Since its creation in 2008, iad has established a dense network across the country, with over 20,000 advisors in France and internationally, but its true strength lies elsewhere. Its concept is built around three pillars: real estate, digital technology, and network marketing. The absence of physical storefronts has allowed the network to focus its resources on the distribution of each property, using over one hundred platforms, circulating information among industry professionals before any public listing, and, for the most unique properties—those with remarkable architecture, rare locations, or historical significance—access to iad Prestige, the dedicated line for exceptional properties, designed to present them to a qualified clientele, both in France and internationally.
This structural choice has another consequence: people choose their real estate agent first and foremost for the person they trust, rather than for a brand or storefront. The relationship is built directly, from the first exchange to the signing. The reduced overhead does, admittedly, translate into fees that are generally lower than the market average, by about 20 to 30% according to an internal comparison conducted by the network in 2022. This is a real criterion, but secondary to what this organization truly changes: each agent invests, for each property, the energy and rigor they would dedicate to their own, and adds to that the unique perspective their own experience allows them to bring.
Starting a business without being alone
Beyond the service provided to clients, iad emphasizes a model designed to ensure its advisors are never left alone, an issue that extends far beyond real estate. A 2026 study conducted by the Selvitys Institute for the network, surveying 1,000 working French professionals and nearly 4,875 iad advisors, clearly illustrates this: 86% of the entrepreneurs surveyed believe their business has a positive impact on their mental health, compared to 60% of employees, and twice as many report feeling fully fulfilled in their work. However, the study also highlights a paradox well-known to the sector: entrepreneurial freedom can lead to isolation, and 66% of employees considering starting their own business say they would take the plunge more easily if they were certain of receiving support.
It is precisely on this ground that iad is building its model, with a training program combining online learning, in-person sessions, and mentoring. This mentoring plays a central role: an experienced advisor trains and supports a new recruit and only receives additional compensation if the new recruit also succeeds. This system puts the success of the other person at the heart of the equation, far removed from the competitive logic that often prevails elsewhere in the sector. This philosophy extends to the daily life of the network: an advisor readily relies on properties they hear about in their network, even outside their own area, and passes them on to a colleague better positioned to handle them. This is one of the four pillars on which the group says it bases its development, alongside real estate, entrepreneurship, and international expansion—a connected community where the experience of some benefits others.
An interview with Maxime Dobremel, iad real estate advisor who brings his experience to bear on his clients' projects.
He practices in Sèvres, in the Hauts-de-Seine department, as well as in Paris, his second home. Before joining iad, he spent ten years in communications, working for advertising agencies and high-end hotels, learning how to tell a story about a place, to reveal its light and atmosphere, what makes people want to imagine themselves there. It is this perspective that he now applies to every property entrusted to him: a photo and video report conceived as a narrative rather than a mere inventory of features, a virtual tour that allows you to experience a space before even visiting it, and aerial drone footage for properties whose land or surroundings deserve to be seen from above.
Selling or buying, he explains, always represents a pivotal moment in a life, never a trivial act, and his role is to understand this moment before guiding the client. This conviction is reflected even in his vocabulary: when he speaks of a client's property, he means not only the real estate itself but also their well-being, how they want to live better, and what they envision for the future.
While his primary area of operation remains the Hauts-de-Seine and Paris, he always responds to requests from other regions, directing them to the most locally positioned colleague within his network, while remaining the project's guiding thread from the initial contact to its completion. This continuity is also reflected in word-of-mouth referrals, often the surest sign that the support provided was excellent, when a client entrusts their project to a friend or family member, wherever they may be in France.
Behind this journey, on the scale of an individual advisor, lies what the iad model seeks to offer on a large scale: the power of a national network serving a relationship that remains resolutely human. At a time when the real estate market is seeking to regain confidence, it is undoubtedly encounters and journeys like this one, supported by a collective, that are shaping a new version of it.
