Monterey, California: There are anniversaries that are celebrated with style, and others that are experienced as true declarations of love to a shared history. Aston Martin, Monterey Car Week 2025 is more than just an event: it’s an opportunity to make a mark 75 years of presence on the American continent delivering a masterful demonstration of what the British brand does best by fusing art, performance and exclusivity.
Against a legendary backdrop: Monterey Car Week
Every August, the Monterey Peninsula becomes the center of the world automobileBetween the manicured lawns of Pebble Beach, the steep roads of Carmel Valley and the prestige of private parties, the Monterey Car Week brings together the international elite of collectors, designers, engineers, and enthusiasts. This year, Aston Martin has chosen this iconic setting to showcase the full richness of its universe, from its iconic sports cars to its most futuristic projects.
The “Thrillseeker Collection”: an exclusive triptych by Q by Aston Martin
At the heart of this celebration: the Thrillseeker Collection, a limited edition of three convertibles, each evoking a moment of day on the Pacific coast.
- Vantage Roadster “Mako Blue” : inspired by the dawn sky and morning mists of Carmel Bay.
- DB12 Volante “Seychelles Blue” : embodying the sunny glow and vitality of Californian afternoons.
- Vanquish Volante “Ultramarine Black” : a tribute to the mystery and theatricality of twilight.
Each model features bronze rims and side strakes, central rotating dial matching, and comes with a custom luggage set. Limited to only nine copies, all already sold, this collection pays homage to the pleasure of open-air driving and the exclusive craftsmanship of the customization department Q by Aston Martin.
Valhalla: From Concept to Road
Monterey Car Week is also the scene of the grand launch of the production version of the ValhallaAston Martin's first mid-engine road-going supercar, the brand's first plug-in hybrid, and the first model with a 100% electric range, the Valhalla marks a strategic and technological turning point.
Fruit of the know-how ofAston Martin Performance Technologies and synergies with Formula 1®, it combines sharp aerodynamics, high-performance chassis and spectacular design. Exhibited at The Quail: A Motorsports Gathering and Pebble Beach Lawn Concept Car, it symbolizes Aston Martin's ambition: to push the limits while remaining faithful to its DNA.
The House of Aston Martin: exclusivity and British hospitality
Nestled a stone's throw from the legendary Spyglass Hill course, The House of Aston Martin presents itself as a sanctuary for enthusiasts. In a cozy atmosphere, guests can configure their future Valhalla or rediscover the new generations of sports cars around events signed Glenfiddich, whisky partner of the event.
Private evenings bring together executives, personalities and hand-picked collectors. On site, visitors can admire the Thrillseeker Collection, Valhalla, as well as the new DBX-S et Vantage S, both marking the return of the “S” nomenclature for more assertive performance.
Road tests on California's most beautiful roads
To experience Aston Martin beyond the catwalks, the brand offers exclusive trials departing from the prestigious Bernardus Lodge in Carmel Valley. The program is enticing:
- DBX707, super-powerful luxury SUV
- DB12 Super Tourer, grand tourism reinvented
- Vantage, precise and committed sports coupe
- Vanquish V12, the flagship of the range
These tests, organized on the winding and panoramic roads of northern California, allow you to fully experience the Aston Martin signature: power, refinement and inimitable sound.
A finale at the Pebble Beach Concours d'Elegance
The week concludes with a prestigious presence at the Pebble Beach Concours d'EleganceFrom the dawn parade to the presentation of the coveted “Best in Show” award, Aston Martin VIP guests enjoy breathtaking views of the most exclusive event on the global automotive calendar.
An anniversary looking to the future
As pointed out by Jolyon Nash, Chief Commercial Officer: “Monterey Car Week is the perfect backdrop to celebrate Aston Martin’s 75th anniversary in America. With bespoke creations such as the Thrillseeker Collection and the highly anticipated Valhalla, this week exemplifies our commitment to craftsmanship, performance, and prestige.”
Beyond celebrating its heritage, Aston Martin looks to the future with its strategy Racing. Green., which provides for a gradual transition to hybrid and electric engines between 2025 and 2030.
In 2025, Aston Martin isn't just celebrating its 75th anniversary on American soil. The brand is transforming Monterey Car Week into a total showcase of its expertise, a tribute to tradition and a look into the future. On the lawns of Pebble Beach and along the coastal roads, each model on display tells the same story: that of an unwavering passion for beauty, performance, and emotion.
Patrick Koune
