A partnership born from a childhood passion
For Tom Holland, his attachment to Aston Martin dates back to his childhood, an admiration for these exceptional machines driven by royal families, rock stars, racing drivers, and immortalized in cult films. James Bond à BatmanThe British actor, born in 1996, is primarily known for his role as Spider-Man in the Marvel Cinematic Universe. Initially trained as a dancer, he made a name for himself on stage in the musical. Billy Elliot before his breakthrough in film. Known for his energy, physical acting, and natural on-screen presence, he now alternates between blockbusters and more dramatic roles in films like The Impossible, Cherry ou Uncharted.
Two British icons united by the same Art of "doing things right".
This partnership goes far beyond marketing. BERO and Aston Martin share the same philosophy: an almost obsessive pursuit of excellence.
where craftsmanship is not a legacy of the past but a radical way of conceiving the present.
Du hand-stitched leather which outfits the interiors of Aston Martin hand-sorted malted grains Used by BERO, the two houses champion a timeless vision of luxury, where every detail counts, where every step bears the mark of authentic craftsmanship.
BERO: the premium non-alcoholic beer that redefines taste
Born in London, brewed in the United States, BERO is for those who refuse to choose between pleasure and excellence. Exceptional ingredients, structured taste, strong identity: the brand embodies a new way of consuming, aligned with the codes of contemporary luxury.
Co-founder of BERO alongside the CEO John HermanTom Holland wanted to create a non-alcoholic beer that would meet the expectations of contemporary consumers: curious, demanding, and eager to combine pleasure and control.
Inspired by his own journey to sobriety, the actor opted for a premium beer that embodies the codes of uncompromising luxury. An ambition shared by Herman, who sums up the spirit of this collaboration: "We look forward to seeing our two brands offer new experiences to those seeking a refined lifestyle."
The rise of the “no/low alcohol” movement marks one of the most significant trends in the lifestyle contemporary. For the past few years, a new generation of consumers, more attentive to their well-being, performance, and image, has been demanding a more controlled approach to pleasure. Hotel bars, private clubs, Michelin-starred restaurants: everywhere, menus are expanding with alcohol-free options capable of competing with their traditional counterparts. This societal shift doesn't signify a decline in taste; quite the opposite: it encourages the emergence of premium brands like BERO, which are transforming sobriety into a genuine trend. lifestyle.
In a world where awareness, design and the quest for sensory experiences intertwine, “no alcohol” becomes a new refined, confident, intensely modern luxury.
A global collaboration: events, exclusive content and limited editions
This three-year partnership is not limited to a simple "official partnership" badge.
It paves the way for a comprehensive program: creation of collaborative products, exclusive branded content, presence at international events, all experiences designed to celebrate a taste for beauty and British precision.
Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin, welcomes the obviousness of this alliance:
"Just as we design cars to inspire and excite our customers, BERO is redefining the world of non-alcoholic beverages."
Un lifestylemore than just a beer
BERO's presence at Aston Martin events underscores the rise of a new standard: that of refined, conscious luxury, focused on experience rather than excess. Because the brand is not just a drink: it embodies a certain lifestyle, a way of asserting a style without ever losing intensity or sophistication.
BERO products are already available in iconic locations such as Soho House ou Selfridges, as well as online; a consistent positioning for a brand that targets connoisseurs worldwide.
Aston Martin: British ultra-luxury in motion
Meanwhile, Aston Martin continues its metamorphosis.
Founded in 1913, the brand continues to write its history between tradition and innovation, whether through iconic models (Vantage, DB12, Valkyrie…) or its future electric vision as part of its strategy Racing.Green. A brand resolutely focused on the future, but always faithful to its codes: elegance, performance, exclusivity.
The strategy “Racing.Green.” This embodies the sustainable vision that Aston Martin is deploying to reinvent its ultra-luxury heritage in the era of the energy transition. Launched in 2022, this ambitious program aims to electrify the entire range between 2025 and 2030, while achieving carbon neutrality at its main UK production sites by the end of the decade. More than just an environmental plan, “Racing.Green.” rethinks the entire design chain: responsible materials, measured reductions in energy consumption, innovations in alternative leathers, and improvements to the vehicle lifecycle. Guided by ESG principles and the UN Sustainable Development Goals, the British brand proves that performance and environmental awareness can coexist without compromising the DNA of elegance and power that has defined it since 1913. A discreet yet decisive revolution, shaping a future where luxury is synonymous with responsibility.
Patrick Koune
