OMEGA unveils a new international campaign for the latest generation of Seamaster Planet Ocean, embodied by two powerful figures of contemporary cinema: Aaron Taylor-Johnson et Glen PowellThe Maison entrusts them with a symbolic role: to represent the call of the ocean, an inspiring force at the heart of OMEGA's identity for nearly a century. Their presence, both charismatic and profoundly human, brings to life a collection designed for modern explorers.
OMEGA: a watchmaking house born from precision and guided by adventure
Founded in 1848 in La Chaux-de-Fonds, OMEGA established itself from the outset as a visionary company. The young Louis BrandtDriven by an extreme level of excellence, the company assembled watches whose reliability quickly became recognized beyond the borders of Switzerland. In 1894, the 19-ligne movement, named OMEGAThis marked a turning point: for the first time, a caliber symbolized both precision and industrial innovation. This name would become that of the brand, signifying achievement and total mastery.
In the 20th century, OMEGA established itself in sports timekeeping, scientific exploration, and extreme missions. The sea holds a special place in its history: as early as 1932, OMEGA created watches capable of withstanding professional diving. Seamaster, established in 1948, became a benchmark, before being adapted into more technical models, including the planet oceanLaunched in 2005, a true homage to the tool watches of the 1960s.
The new 2025 generation revisits these codes: reworked lines, modernized architecture, a bold silhouette, and respect for the Maison's maritime roots. Raynald AeschlimannPresident and CEO of OMEGA: This new Seamaster Planet Ocean collection allows us to reconnect with this essential part of our DNA. »
The “call of the ocean”: a powerful theme at the heart of the campaign
The campaign is based on a strong idea: the call of the oceanThis call symbolizes the infinite possibilities, intuition, and the desire to move towards new horizons. It evokes both serenity and power, contemplation and self-transcendence.
For OMEGA, the ocean is not a backdrop, but a spiritual guide. It is the inspiration behind the Planet Ocean, a model designed for both extreme performance and everyday life. The watch becomes a companion for those who follow their own current and let themselves be carried by the inner strength of the open sea.
Aaron Taylor-Johnson: a complex, instinctive, and profoundly human personality
Aaron Taylor-Johnson He is one of those actors whose screen presence is as electrifying as it is intriguing. Behind his physical intensity lies a deeply thoughtful personality. A perfectionist, discreet, and entirely devoted to his craft, he is known for approaching his roles with an almost immersive style.
His filmography testifies to this duality: he can embody a tormented superhero, a soldier with a burning gaze, or an introverted and nuanced character. This ability to reinvent himself reveals an actor who is at once sensitive, curious, and fiercely determined.
In the OMEGA campaign, Aaron wears the blue model, a symbol of depth and mastery. This choice reflects his temperament: a quiet strength, an inner intensity that doesn't seek to impress but to strike the right note. His attachment to the Seamaster is genuine: This is the watch I wear every day (…) I am honored to perpetuate its legacy. »
Glen Powell: sunny charm, contagious optimism, and a conquering spirit
Glen Powell He possesses a completely different, almost opposite yet perfectly complementary energy. Where Aaron Taylor-Johnson embodies depth, Powell represents openness, light, and dynamism. His natural charisma, spontaneous humor, and team spirit make him a particularly popular actor, both on set and with audiences.
He exudes a positive, never arrogant, confidence fueled by constant enthusiasm. Powell is an actor who loves to move forward, learn, and push his limits, all while maintaining a lightness that makes his acting irresistible. His sunny personality translates on screen into a warmth and a great ability to connect with others.
In the countryside, he wears the orange model, the iconic color of Planet Ocean. A bold, dynamic shade that perfectly reflects its joie de vivre and conquering spirit. It sums up OMEGA's legitimacy in the underwater world: Few watch brands can associate themselves so authentically with the ocean (…) You feel this legitimacy as soon as you wear these new models. »
OMEGA unites these two faces to create a harmonious narrative, where each embodies a facet of modern exploration. The Maison thus invites everyone to listen to their own calling: Let yourself be carried by the waves of inspiration towards your next adventure. »
With its new Seamaster Planet Ocean, OMEGA has created a campaign that doesn't just showcase a watch: it tells a story. A story that connects the heritage of a Maison born from precision, the endless inspiration of the ocean, and the brilliant personalities of two complementary figures.
Aaron Taylor-Johnson embodies depth, intensity, and loyalty, while Glen Powell represents boldness, light, and movement. Together, they bring to life a powerful message: follow the call of the open sea, listen to your inner compass, and set sail for new horizons, with a Planet Ocean on your wrist.
Patrick Koune
