Among the most daring emerging brands of the moment, Peuty stands out with a futuristic vision of luxury. Driven by a quest for emotion, adaptability and exclusivity, the French brand redefines the codes of leather goods by injecting an unexpected technological dimension into its creations.
At the heart of this aesthetic revolution: theInfinity Bag, a handbag capable of transforming itself in the blink of an eye.
A promise of emotion and transformation
In a world where appearance becomes an expression of identity, Peuty poses a bold question: What if our accessories became an extension of our mood? This is the question answered by the Infinity Bag, a handbag that is both elegant and minimalist, and equipped with patented technology that allows it to change color and patterns instantly, according to the wishes of its user.
This innovation is not only technical; it is deeply emotional. The bag becomes the mirror of a mood, of a moment, of a need to transform. For Peuty, the object is no longer fixed: it lives, evolves, and interacts.
The Infinity Bag: a chameleon object
A jewel of technology
The Infinity model features a flexible screen integrated into its outer surface, covered in a tactile and luminous material capable of displaying programmable patterns. Thanks to a dedicated mobile application, the user can choose the appearance of the bag in real time: a classic leather texture, an arty print, a metallic effect, or even a color matching the outfit of the day.
Lightweight and rechargeable via USB-C, the bag is designed to be autonomous and practical: the screen stays on for several hours, and the design can be changed with a simple swipe on the smartphone screen.
Aesthetics and modularity
In terms of design, Peuty is banking on sobriety and structureThe bag features pure, geometric, elegant lines reminiscent of the style of Parisian haute leather goods houses. It is available in different sizes (small handbag, tote bag, clutch), and each model is offered in a limited edition, a nod to confidential luxury.
Inside, the bag keeps a functional organization : multiple pockets, phone compartment, soft microfiber lining, secure magnetic closure. This attention to detail makes the bag a true everyday companion, combining technology and practicality.
A vision of adaptive luxury
Peuty positions itself as a brand of "adaptive luxury"Its ambition is clear: to offer everyone the opportunity to to appropriate luxury in his own way, to make it evolve with his emotions, without sacrificing its codes, elegance, rarity, requirement.
This rarity is also written into the brand's DNA: each model is produced in ultra-limited edition, and the collections are offered in the form of one-off drops, in the style of streetwear houses. A way of creating a link of expectation and desire around the product.
Institutional recognition
The technology developed for the Infinity Bag has not left the world of innovation indifferent. In 2024, the model received the silver medal at the prestigious Lépine Competition, an award that recognizes his inventive character and technical mastery.
This prize places Peuty in the lineage of great French inventors and demonstrates true know-how, combining industrial design, engineering and luxury aesthetics.
An expanding future
While the brand remains discreet about its future projects for the moment, several clues suggest a expansion of its range : connected bags for men, modular accessories (wallets, belts, cases), even artistic collaborations to create exclusive visuals on the displayable surfaces of the bag.
Peuty also appears to be moving towards hybrid customer experiences, blending augmented reality, NFT and tangible objects – a way to make luxury an immersive and connected experience.
More than a bag, an emotional interface
By merging luxury craftsmanship and technological innovation, Peuty redefines contemporary leather goods. The Infinity bag isn't a gadget: it's a artistic and sensitive proposal, which considers the object not as an end, but as a space for personal expression.
At a time when luxury is seeking a new legitimacy, more inclusive, more interactive, more vibrant, Peuty embodies this generation of creators who refuse to choose between the beautiful and the useful, between the tangible and the digital, between luxury and emotion.
Ema Lynnx
