Les Précieuses Généreuses, eco-responsible wedding dresses

Published

9th January 2022

Everyone knows by now that the textile sector is one of the most polluting in the world. precious Generous, creator of custom-made wedding dresses, has decided to manufacture them by hand in France and in an eco-responsible way.

A wedding dress is a once-in-a-lifetime garment. Charline Loisel, designer of Les Précieuses Généreuses, decided to take on the challenge and turn this one-day dress into a piece a woman can wear throughout her life. It's made from eco-friendly fabric and can be transformed into a chic dress for a business meeting, or even an evening gown.

A reinvented wedding universe

Charline Loisel launched the Les Précieuses Généreuses concept to differentiate herself from other designers working in the highly traditional world of weddings. She envisions wedding dresses to be durable over time—they should be able to be altered and worn again after the wedding.

The Precious Generous, Nature Collection, Luna and Anaya models

In a haute couture spirit, preserving the individuality of each woman, the creations of the house of Les Précieuses Généreuses are modern, bold, yet equally timeless. All dresses are handmade in the house's workshops, in the purest tradition of French fashion, and are tailored to the bride's body shape.

Charline Loisel is careful and meticulous, she is particularly attached to superb finishes and each elegant detail sublimates her dresses.

Handcrafted and eco-responsible manufacturing

The house Les Précieuses Généreuses is very sensitive to environmental issues and the designer always works in the respect for the earth…an inspiration that gave the name to his first collection, “Nature”.

The choice is simple: you have to limit your impact on the environment and use natural, local materials... these are mainly silks, linens and Caudry lace, but also materials from organic farming and certified by the GOTS label.

The Precious Generous, Nature Collection, Lyna and Romea models

To reduce fabric waste, each creation is tailored to the finest detail. As for the wedding dress labels, they come from high-quality recycled material, in a tone-on-tone color to remain discreet.

The house Les Précieuses Généreuses is a member involved in the action of 1% for the planetIt donates 1% of its turnover to associations that contribute to environmental protection.

Charline Loisel says: “ My ambition is to raise awareness about ecology, local consumption, craftsmanship and French haute couture know-how. ».

Eco-friendly accessories

The accessories created by Charline Loisel for brides, grooms, witnesses, and guests are made in limited, or sometimes unique, series using fabric scraps. The same goes for the preserved flower accessories: hair pins, flower combs, flower crowns, and boutonnieres.

The Precious Generous, button accessories

Preserved flowers are 100% natural, 100% "eternal flowers." Plant stabilization is an ecological technique that replaces plant sap with a biodegradable preservative (similar to sugar). This preservation technique keeps plants lush and supple for many years without any maintenance... no watering, no special light or temperature.

The Precious Generous, a chignon pick made from stabilized flowers

Private showroom, peaceful fittings

Each fitting is by appointment only; the Les Précieuses Généreuses showroom is completely private. Customers enjoy a privileged moment discovering the entire collection and can share this unique experience with their companions.

Charline Loisel, who understands the demands of future brides, remains attentive and attentive, advising them as best as possible to transcribe their aspirations and inspirations, and to match their shapes.

Sewing workshops

Les Précieuses Généreuses lives up to its name! Charline Loisel opens her workshop to anyone who wants to learn sewing... traditional sewing techniques used by the great fashion houses, the art of pressing, and hand-sewn finishes.

Everyone can bring their own project and... their sewing machine. Budding seamstresses are guided by the designer throughout the entire production process... from pattern making to the final creation of the model, with perfect fit and finishing.

Charline Loisel, her portrait

Charline Loisel, creator of the fashion house Les Précieuses Généreuses, began her professional life by chance, finding her place in the world of fashion. She learned the trade as an apprentice at the house of Jean-Paul Gaultier while studying pattern making at the Ecole de la Chambre Syndicale de la Couture Parisienne. She earned her baccalaureate in crafts and art and the SEMA Jeune prize.

Charline Loisel, founder of Les Précieuses Généreuses

Charline has an original career path that has allowed her to develop her immense creativity by taking a particular look at the world of weddings. It was in 2020 that she created her bridal house Les Précieuses Généreuses and in her workshop was born her first collection "Nature" and soon available, her second collection "Soie". Her primary ambition is to develop the brand in France but she is already considering a rollout to other countries. To be continued...