This year, GUBI takes outdoor living to new heights of luxury and relaxation with its SS23 “Under the Sun” collection. Colorful new designs, outdoor reissues of GUBI favorites, and portable and outdoor lighting provide everything you need to shape your summer space.
Summer is more than a season; it's a way of life. It's the time of year to open the doors, embrace the outdoors, and savor the carefree pleasures of a world without walls. It's the season of clear skies and light, joyful hearts, and uninhibited outdoor living. The summer sun invites you to slow down, savor every moment, and live life to the fullest.
In summer, the weather seems to relax. The days get longer and brighter, and the daily worries of the rest of the year tend to fade away. Instead, we end up spending endless hours outdoors, basking in the warmth and enjoying the sunlight, rediscovering the meaning of conversation and intimacy together.
Outdoor, see further
The SS23 collection launches underscore GUBI's commitment to the outdoor category, with a range of new products, a bold update to upholstery fabrics and the release of GUBI's first outdoor lamps.
Following the brand's outdoor debut last year and the relaunch of iconic pieces by Gabriella Crespi, Mathieu Matégot and Joe Colombo, the Spring/Summer 23 collection continues GUBI's unique modern aesthetic from the indoors to the outdoors through transitional spaces. Design enthusiasts will be able to discover innovative seating, indoor/outdoor tables and nomadic and outdoor lighting by leading contemporary designers and icons of the 20e century.
“GUBI’s venture into the outdoor sector last year was incredibly well-received by design enthusiasts, so I’m thrilled that we’ve been able to take it to the next level with exceptional contemporary outdoor furniture featuring the signatures of leading modern design houses, our first exclusive lighting designed for the outdoors, and new weather-resistant fabrics. This collection proves that we can apply the same needs and sensibilities to our outdoor spaces as we do to the interiors of our homes,” said Marie Kristine Schmidt, GUBI Brand Director.
A summer without limits
Summer is the season for fun, freedom, and flexibility. The SS23 GUBI collection features lightweight outdoor furniture and lighting that can be easily configured and reconfigured for outdoor living spaces to take advantage of the sun and its changing shade throughout the day, night, and throughout the season.
From sun-drenched open terraces to covered patios, verdant loggias and indoor/outdoor spaces such as solariums and summer verandas, GUBI's vision for outdoor living was designed to embrace all summer environments. Whatever the lifestyle, GUBI's grand outdoor vision helps break down the boundaries between indoors and outdoors, welcoming fresh air, sunshine, and its golden light.
Indoor – outdoor
These days, outdoor spaces must be as beautiful and inviting as indoor spaces. GUBI's outdoor product range is designed to allow design enthusiasts to apply the same aesthetic standards to their outdoor spaces as their indoor ones. Some elements are new, specially designed with selected materials treated to withstand the elements. Others are adapted versions of popular indoor models, reissued in durable materials that allow them to be deployed outdoors. As such, they radiate a new outdoor energy without compromising on quality, comfort, or style.
Color and texture also play an important role. For the SS23 collection, GUBI presents unique new upholstery fabrics that balance strength and durability with a refined expression and a soft, tactile feel. Throughout this collection, colors range from bright, bold hues that capture the vibrant energy of summer and evoke the laid-back lifestyle of Capri and the Riviera, to soft, chic neutrals with a natural look, widely versatile to complement and enhance any outdoor furniture combination.
Bluer skies for brighter nights
GUBI accompanies every moment spent in the sun. Long, peaceful days give way to mild, warm nights. After morning coffee and pastries on the patio, we let ourselves be led to long lunches with friends and family at long tables. Lazy afternoons in the shade with a glass of sundowner give way to an evening of cocktails and conviviality after sunset.
The GUBI Spring/Summer 23 collection features new, portable takes on iconic mid-century modern lighting, making it easy to stay outdoors even after the sun goes down, enjoying warm, breezy evenings while admiring the summer spectacle of clearly starry skies.
André Tirlet
