The bicycle manufacturer Trek enriches its collection Project One CHROMA with eight new vibrant shades: Mirror, Gold, Ivy, Pink, Root Beer, Ruby, Sapphire and Violet.
Initially reserved for the brand's professional riders' bikes, the CHROMA finish quickly established itself as one of the most coveted in the Project One customization program.
Inspired by the iconic metallic colors of the 1980s and 1990s, this paint stands out for its unique shine. Unlike older chrome plating processes, Project One artists spent nearly five years developing a modern, more environmentally friendly method. One of the biggest challenges was adapting this glossy finish to carbon fiber frames while maintaining impeccable adhesion and durability.
After extensive testing, CHROMA was unveiled to the public at the 2021 Tour de France, immediately capturing the attention of the cycling world. Now, with the addition of these eight new colors, custom bike enthusiasts have even more options to design a unique model that reflects their image, with the most sought-after paint in the Project One range.
The American brand Trek is today one of the world leaders in cycling, renowned for its technological innovations, its commitment to elite sport, and the diversity of its product ranges. Its history and flagship products have helped to energize the world of cycling.
A story born in a barn
Trek Bicycle Corporation was founded in 1976 by Richard “Dick” Burke and Bevil Hogg in a barn in Waterloo, Wisconsin. The initial goal was simple: to manufacture high-quality steel bicycle frames to compete with the dominant European brands of the time. In its first year, Trek produced approximately 900 hand-welded frames, each selling for less than $200.
From carbon steel: a technological revolution
In the 1980s, Trek expanded its line by introducing aluminum frames, then carbon fiber. In 1992, the company introduced OCLV (Optimum Compaction, Low Void) technology, which made it possible to produce ultralight and strong carbon frames, even exceeding aerospace standards. This innovation marked a turning point in the bicycle industry.
Ranges for all types of cyclists
Trek offers a very wide range of bikes, but some models stand out as flagship products that are emblematic of the brand, in different categories:
Road bikes
Trek Madone :
Aerodynamic, high-performance, designed for competition.
Used in the WorldTour by the Lidl-Trek team.
Distinctive design and technologies such as IsoFlow (improved aerodynamics and comfort).
Trek Émonda :
Light and agile, perfect for the mountains and climbs.
Ultralight OCLV carbon frame.
TrekDomain :
Endurance, long-distance comfort, versatile.
Incorporates the IsoSpeed system to absorb vibrations.
Mountain Bikes (Mountain Bikes)
Trek Fuel EX :
Versatile trail mountain bike, good uphill/downhill balance.
Full suspension, popular with recreational and expert mountain bikers.
Trek Slash :
Designed for enduro, more downhill oriented.
Long travel suspension, maximum stability.
Trek Super Caliber :
Competitive cross-country mountain bike.
Incorporates IsoStrut technology (shock absorber integrated into the frame).
Electric bicycles (MTB & VAE)
Trek rail :
High-performance electric mountain bike.
Powerful Bosch motor, extended range, ideal for committed trail riding.
Trek Powerfly :
Versatile and accessible electric mountain bike.
Designed for leisure as well as for more technical trails.
Trek Allant+ :
Premium electric city bike.
Powerful Bosch motor, elegant design, perfect for everyday commuting.
Gravel and Hybrid Bikes
Trek Checkpoint :
Highly customizable gravel bike.
Ideal for adventures, bikepacking, mixed routes.
Trek FX :
Popular hybrid bike for city and fitness.
Lightweight, easy to handle, available in electric version (FX+).
A strong presence in professional cycling
Trek is heavily involved in elite cycling. The brand sponsors the Lidl-Trek WorldTour team, which competes in both men's and women's competitions. Champions such as Alberto Contador have won Grand Tours on Trek bikes, including the Madone series.
A committed and innovative company
Today, Trek is one of the world's largest bicycle manufacturers, with a presence in over 90 countries. The majority of its bikes are designed in the United States and assembled in Asia, although some high-end models are still produced in Waterloo. The company remains family-owned and operated independently, led by John Burke, the co-founder's son.
Trek is also committed to promoting sustainable cycling, developing eco-friendly products and supporting cycling infrastructure around the world.
Trek embodies excellence in the world of cycling, combining traditional craftsmanship with technological innovation. Whether you're an urban cyclist, a mountain bike enthusiast, or a road racer, the brand offers solutions tailored to every profile, with thoughtful attention to detail.
Patrick Koune
