The prestigious Swiss cosmetics brand opened its first Parisian boutique a few days ago at 199 rue Saint-Honoré, just steps from Place Vendôme. It's also the first La Prairie boutique in Europe.
More than just a boutique, it is a true cocoon dedicated to well-being and beauty that the brand presents in the heart of the capital, with not only the highlighting of its entire range of face and body care, perfumes and makeup, but also three treatment cabins to enjoy a beauty break.
"The La Prairie success story continues. We are proud to inaugurate our first flagship store in Paris, which allows us to fully express our DNA, showcase our comprehensive range, and magnify the brand's codes," explains Laurent Leblond, General Manager for France.
Three levels dedicated to well-being
The boutique is spread over three levels, covering an area of 210 square meters. Upon entering the boutique, customers will be able to discover the "Wall Collection," presenting all of La Prairie's skincare products, from the Platinum collection to the famous Caviar range, including the Cellular Power and Anti-aging lines.
This ground floor also houses a lounge area, allowing those who wish to benefit from personalized consultations.
More intimate, the first floor has been designed like a Haussmannian apartment. Clients are invited around a table for a personalized consultation, then are invited to join a 15-square-meter cabin to enjoy one or more treatments.
Two other cabins have been fitted out on level -1, as well as a makeup area allowing everyone to refresh their beauty after their time in the cabins.
On the menu, La Prairie offers face and body treatments, as well as three exclusive Signature treatments (Beauté Parisienne, Harmonie Parisienne for the face and L'Essence de Paris for the body).
Ema Lynnx
