The Maison Élysée: French excellence at the heart oflifestyle

In the heart of Paris, the Elysée Boutique is not an address like the others. It is an exceptional showcase, a living manifesto of “Made in France” which brings together the finest manufacturers, artisans, and heritage houses. Each object, each delicacy, each accessory is carefully chosen, not only for its quality, but also for the story it tells.

Because behind every product lies a human adventure. That of a craftsman who perpetuates ancestral gestures, that of a family business that defends a heritage passed down from generation to generation, that of a workshop that embodies French innovation without ever betraying its roots. Through this unique selection, the Élysée affirms its desire to promote French craftsmanship and to remind everyone that true luxury is that which is rooted in the authenticity of materials, a passion for the gesture, and respect for time.

The Maison Élysée is therefore not just a place to shop. It is a bridge between tradition and modernity, between heritage and innovation, betweenlifestyle and craftsmanship. It highlights a creative, elegant and committed France, which chooses to make and something beautiful and good a universal value.

On the occasion of the end of year celebrations, the brand Élysée – Presidency of the Republic unveils a new collection entitled “A Christmas in the Grand Est”A true celebration of winter traditions and regional know-how, this capsule pays homage to the Vosges and Alsace, lands of celebration where craftsmanship is expressed with intensity and poetry.

In this region where Christmas markets light up the villages, where the scents of spices and cinnamon mingle with the fragrance of snow-covered fir trees, each object in the collection evokes an emotion. More than just an assortment of creations, “A Christmas in the Grand Est” is a sensory experience that brings to life fireside gatherings, lavishly laid tables and the shared joy of family celebrations.

For this edition, five French Maisons brilliantly embody the creative genius and excellence of their regions.

The French Jacquard imagines table linens with red and gold patterns, sparkling like fairy lights. Its tablecloths and runners are woven in the Vosges, a true textile region, and tell the story of the poetry of snow-covered villages. The aprons and tea towels, decorated with winter scenes, transform every kitchen into a festive workshop.

The Hautes Vosges Confectionery gives pride of place to sweetness with its unique boxes of artisanal sweets, where the freshness of mountain plants meets the deliciousness of old-fashioned recipes.

La Maison Alsacienne de Biscuiterie offers a box of Bredele, these soft little cakes with notes of almonds, vanilla and cinnamon, gourmet emblems of Alsatian tradition.

The Kaysersberg Glassworks delivers a unique, tricolor, mouth-blown Christmas bauble, handcrafted in a workshop where glassmaking expertise has been passed down for generations.

TB Workshop reinvents the apron with a deep red version, embroidered with gold threads with republican accents. A piece that is both practical and refined, which illustrates the meeting of elegance and everyday life.

These five collaborations embody the very spirit of French Christmas: warm, refined and deeply attached to its roots.

With over 300 references from 50 partners, the Boutique de l’Élysée presents itself as a veritable cabinet of curiosities of French luxury. Tableware, gastronomy, leather goods, watches, jewelry, fashion, decoration…each category finds its ambassador here.

All parts carry the requirement of the “Made in France”This choice is not insignificant: it guarantees traceability, authenticity and excellence, but it also supports the local economy and contributes to employment in the territories. By choosing these creations, the public also participates in the financing of restoration work at the Élysée Palace, historical and cultural heritage of the Republic.

“Made in France” thus takes on three essential dimensions:

• Encourage regional manufacturing which keep alive sometimes threatened know-how.

• Rewarding human talent, because behind each product there is a story, faces and a passion.

• Preserving traditions by reinventing them for future generations.

Behind the scenes at La Maison Élysée, a man ensures harmony between creation, requirement and meaning : Wilfried Hubert, Associate Director of Arboresens. Passionate defender of the Made in France, he supports the Boutique de l’Élysée in a global approach that goes beyond the simple selection of products. His role? think of a brand as an ecosystem, of brand platform à visual identity, licences French  co-brandings, until deployment of collections and points of sale (online, corners and physical stores).

At the heart of his method, a conviction: true luxury is born from consistency. Consistency of values (transmission, durability, traceability), consistency of materials and gestures (know-how of workshops, factories, master craftsmen), consistency finally of the story — that of a lifestyle French which combines the elegance of gesture with the ethics of manufacturing.

With more than 50 partners et more than 300 references, the Boutique de l'Élysée obeys a strict specifications : guarantees of manufacturing in France, reasoned selections, control of sectors and promotion of a diversity of universes, gastronomy, table Arts, fashion accessories, Leisure activities, object of art and design. Under the strategic leadership of Wilfried Hubert, each new development is part of a clear narration : to promote French excellence, support local employment and make the value of the arts and crafts tangible.

Arboresens, the structure he co-directs, is recognized for its brand development expertise :

• Creation of brand platforms et graphic identities ;

• Bachelor's degree programs, co-branding operations et collaborations ;

• Retail deployment : online stores, physical points of sale and corners.

This demand is expressed beyond the Élysée. Wilfried Hubert supports emblematic institutions which constitute the cultural, scientific and republican heritage: Air and Space Army, Patrouille de France, Paris Fire Brigade, Cornflower from France, National Museum of Natural History, City of Paris, Nuit Blanche, Sorbonne University, French Riviera France… So many areas of excellence where he brand structure et scale orchestrawhich respect the DNA of each institution while meeting the expectations of a contemporary public.

In the context of La Maison Élysée, its mission is a triptych: meaning, seduction, substance.

• Meaning, by anchoring each collaboration in a true story, that of a territory, a workshop, a gesture.

• Seduction, by shaping desirable, photogenic, editorial collections, ready to live on a festive table as well as in an elegant everyday life.

• Substance, finally, by guaranteeing the Made in France by verified criteria and traceability who makes the difference.

Its citizen engagement is reflected in a vision of consumption demanding and responsibleChoosing an object from La Maison Élysée means supporting  sustainable jobs, transmit a heritage and affirm a form of enlightened luxury, the one who prefers the durable to the ephemeral, the precision of a weave or a cut to the fashion effect.

"To tell the story of France through its expertise is to combine beauty, utility, and ethics. A brand is not just a logo: it is a promise kept."

The Maison Élysée is also a venue for bold encounters between institutions and major French fashion houses. Each collaboration expresses a facet of French expertise:

Icon of canteens and family tables, Duralex is partnering with the Élysée Palace to offer an exclusive set of blue, white, and red “Gigogne” glasses. A symbol of robustness and conviviality, this revisited trio embodies the modernity of French industrial know-how that has stood the test of time.

The Maison Degrenne unveils a Limoges porcelain collection, a subtle celebration of gastronomy and the art of hospitality. Founded in 1948, it has successfully established its contemporary lines while perpetuating a demand for excellence. In its factories in Vire and Limoges, each piece comes to life thanks to passionate artisans, guardians of a living heritage.

In Viscomtat, near Thiers, the capital of cutlery, the Maison Jean Dubost has been perpetuating the art of the French knife since 1920. Polishing, shaping, sharpening... these are all gestures repeated with the same precision for over a century. Each knife is a testament to elegance and functionality, born from a heritage passed down over four generations.

In addition, research since 1888 The French Jacquard weaves tablecloths and household linens of incomparable finesse in Gérardmer, in the Vosges. Its collections, inspired by thelifestyle French style, sometimes evoking guinguettes, sometimes country picnics, and conveying the spirit of large convivial tables. Here, innovation and tradition meet in a ballet of looms that perpetuate the beauty of ancestral gestures.

In Cugand, in Vendée, French Candles Since 1902, the company has been creating olfactory creations that fill interiors with elegance and poetry. For the Élysée Palace, it has designed a collection of candles inspired by the presidential salons and gardens, offering a true sensory journey behind the scenes of the Palace.

Since 1900, the soap factory Marius fabre perpetuates the tradition of Marseille soap and black soap with olive oil. Each bar is the fruit of authentic know-how, respectful of man and nature. Julie and Marie Bousquet Fabre, heirs of a family line, continue to keep this French icon alive, symbol of a lifestyle healthy and sustainable.

Having become trendy after falling into oblivion, the shopping net is reborn thanks to Filt 1860, a Normandy manufacturer. Robust, practical, and ecological, it embodies responsible and committed consumption. Each net bears the first name of the seamstress who made it: a touching detail that reveals the profoundly human dimension of this expertise.

The Maison Élysée also devotes a place of honor to French gastronomy, a true pillar of thelifestyle hexagonal.

• Kusmi Tea offers a range of organic teas with subtle blends, the legacy of a house founded in 1867.

• Malongo produces a 100% Arabica coffee, organic and fair trade, roasted on the Côte d'Azur, with aromas of red fruits and spices.

• La Trinitaine  perpetuates the Breton tradition with its pure butter pancakes with Guérande fleur de sel.

• Marc House, the last French producer of gherkins, embodies perseverance and agricultural pride.

• Martin-Pouret, vinegar and mustard maker since 1797, illustrates the nobility of French condiments.

• CastelaS magnifies the olive oil of Provence, combining passion and olive-growing rigor.

Each gourmet creation tells the story of a terroir, a climate, a heritage.

The world of Maison Élysée extends beyond the table. It also graces leisure activities and everyday moments.

• The Obut Ball reinvents pétanque with tricolor balls made in Saint-Bonnet-le-Château.

• Saint James, a Norman knitter since 1889, perpetuates the art of marine knitting.

• The Umbrella of Cherbourg combines chic and utility with its handcrafted models, recognized by the Entreprise du Patrimoine Vivant label.

• ST Dupont enhances writing with lacquered pens inspired by the French flag.

• Pequignet, an exceptional watchmaker, is launching a limited series “Attitude Élysée”, the embodiment of French time.

• The Charentaise of Charente-Périgord retains the ancestral technique of stitching and turning for slippers with unrivaled comfort.

Each object, whether it is an item of clothing, an accessory or an instrument, becomes an ambassador of French luxury.

Beyond the objects, the Boutique de l'Élysée embodies a philosophy. That of committed luxury, deeply rooted in the regions and resolutely focused on the future. Each purchase contributes to financing the restoration of the Élysée Palace, a jewel of national heritage.

In a world dominated by the ephemeral, the Maison Élysée opposes the Sustainability, legacy and authentic valueIt reminds us that luxury, true luxury, is not in accumulation, but in the attention paid to details, in the sincerity of materials and in respect for traditions.

When you step through the doors of the Boutique de l'Élysée, you don't just enter a boutique: you step into a story. That of a country that has made know-how a living heritage. That of artisans who have chosen passion as their profession. That of a lifestyle which continues to seduce the whole world. More than a collection, more than a concept, Maison Élysée is a promise : that of perpetuating beauty, defending authenticity and passing on to future generations the invaluable heritage of French craftsmanship.

Address:

The Elysée House

Museum – Café – Art of Living

88 rue du Faubourg Saint Honoré

75008 Paris

Anne CANDY