The Champs-Élysées, the most beautiful avenue in the world, has always been a benchmark address for major brands, each of which offers its own unique experience. This time, Apple plans to do just that with its new flagship store, offering a dedicated space for its Apple Watch Hermès, following in the footsteps of Santos-Dumont. It's worth noting that Santos-Dumont was once a major player in the high-tech sector. This is likely the reason why Apple decided to set up shop there, a sort of space-time paradox in the history of watchmaking.
The case for Apple's Series 4
Apple has opted for a sleek and original space, where light shades blend harmoniously with raw wood. A space full of elegance and charm that primarily showcases the smartwatch revisited by Hermès. Fans have the opportunity to discover the new 4 Series, which was designed by the Cupertino company.Compared to previous models, this new series has a larger screen, but the size of the case remains the same. This version therefore offers a display area of more than 30%. And the LTPO technology of the latter ensures optimal autonomy.
Several improvements have been made to this new version. Indeed, it offers many new features, including health-related ones. It allows you to capture your heart rate while being able to receive notifications, it also detects falls and allows you to make emergency calls. But the brand has also thought about perfecting performance and well-being in this latest release. The series is equipped with new breathing options, and incorporates new activities such as yoga or hiking. All equipped with a new digital crown with haptic feedback.
Exclusive Apple Hermès models highlighted
We can therefore appreciate the four combinations of connected watches with Double Tour straps alongside the variations of the classic Single Tour model. The latter features a buckle that reflects the straps of a saddle, recalling the brand's equestrian roots. The Single Tour is still offered in four color combinations with two different case sizes. But it is also available in its Deployment Buckle and Rallye variations, with a strap that evokes driving gloves.
But in this space, the House has also reserved a place dedicated solely to bracelets alone, to variations imagined by Hermès.
The choice of location, far from being a coincidence for Apple
Louis Cartier once designed one of the first wristwatches for Santos Dumont, an aviation pioneer who gave his name to the legendary wristwatch created by Cartier. Alberto Santos Dumont was also one of the most important pioneers of high-tech.
The choice of the Apple brand is therefore perhaps no accident. It decided to set up shop where Santos Dumont lived and where he parked his personal airship, whose office now overlooks the Louis Vuitton space at the top of the Champs-Élysées.
The Apple Store located at this location therefore evokes a strong connection, notably the meeting between the Santos and the Apple Watch. To marry technology and heritage, the Apple brand chose a magnificent Haussmann-style building, at 114 Avenue des Champs-Élysées in Paris. It's the 20thrd The brand's sales location in France, which was inaugurated on September 18th. The building has undergone a major facelift. While a touch of modernity has been added, the essential elements have been preserved, including the front door, the grand oak staircase, the moldings, and the busts.
It's worth noting that Apple's Hermès Room is a world first, as it's the only one in the world dedicated to the fruit of a collaboration between the master of high-tech and one of the leading players in the luxury sector. It's the perfect place for enthusiasts to discover exceptional pieces.
Discover the latest trends in our section High-Tech
Patrick.k
