FRED & FARID Shanghai celebrates its 10th anniversary with the AIMAGINATION

Published

June 2, 2023

FRED & FARID Shanghai celebrates its 10th anniversary with the launch of AIMAGINATION, an exhibition of AI (Artificial Intelligence) artists from diverse cultural backgrounds, showcasing original works created with the help of artificial intelligence. AIMAGINATION showcases FRED & FARID Shanghai's strong commitment to guiding evolving brands through a curative approach to the media and creative environment.

The event embodies FRED & FARID Shanghai's vision of using artificial intelligence as a tool while celebrating the limitless power of human imagination. The agency works with over 100 AI artists from around the world to push the boundaries of creative exploration for brands in various fields, including film, photography, brand experiences, concept stores, and product design. Among them are exceptional talents such as Benjamin Benichou (@Benny_Drop), Anna Apter (@annaapter), Pierrick Jégou (@AI_sequency), Eugenio Marongiu (@Katsukokoiso), Fan Shi (@vent_favorable.ai), Paul Trillo (@paultrillo), and Carly Fridhandler (@ScorpionSorbet).

The FRED & FARID Shanghai team believes that by combining its team's creative talent with the unlimited power of artificial intelligence, they can provide clients with faster and more emotionally impactful solutions. With a strong commitment to collaboration and innovation, the agency sees artificial intelligence as a partner in a creative dialogue, where humans and machines can amplify each other's ideas and thoughts.

Huang Feng, Chairman, Partner and Creative Director of FRED & FARID Shanghai, said: “ FRED & FARID Shanghai believes that artificial intelligence can open up new and exciting possibilities for the advertising industry. Instead of succumbing to panic or denial, we embraced AI's full potential from the start. We are still artisans of creativity, amplifying our imaginations with the most relevant tools at our disposal. AI isn't just another tool in our creative arsenal; our power of imagination still leads the way. For over a decade, FRED & FARID Shanghai has positioned itself at the forefront of the application of emerging technologies. Our media-neutral agency DNA makes us pioneers in embracing the interplay between cutting-edge technology and human genius. Therein lies the limitless possibility of this synergy. »

Opening on June 1, 2023, the AIMAGINATION exhibition will run for 10 days, showcasing emerging talent from our global network of AI artists. To celebrate the 10th^e anniversary and the launch of the AIMAGINATION exhibition, FRED & FARID Shanghai invites industry professionals, art lovers and the general public to explore the fascinating intersection between artificial intelligence and imagination.

Over the past ten years, FRED & FARID Shanghai has become one of China's leading creative agencies, with clients including Chinese and international brands, including Absolut, Aesop, Air France, Airbnb, Alibaba, Alipay, Anna Sui, Artengo, Audemars Piguet, Audl, Avene, Bally, Berluti, Bonpoint, Bosideng, Bvlgari, Bytedance, Caudalie, CCTV, Chanel, Clarins, Club Med, Coca Cola, Colgate, Corona, Danone, Diageo, Didi, Diesel Fashion, Domyos, Douyin, Eleme, Element Fresh, Enzo, Estee Lauder, Etam, GHMumm & Co, Garnier, Glamour Sales, Guerlain, Hema, HP, Impossible Foods, Jacob's Creek, Jaeger-LeCoultre, Jameson, Kipling, Kipsta, KLM, Klorane, Lacoste, Lily, Link 8888, Longchamp, Louis Vuitton, and many more. Vuitton, Louis XIII Cognac, Lu, Lululemon, Magnum, Malibu, Martell, Maserati, Maysu, Me&City, Memorieslab, Michael Kors, Milka, Mizone, NBA, Nutricia, Okamoto, Oppo, Orpea, Peacebird, Pernod Ricard, Porsche, Qeelin, Quechua, Red Dragonfly, Remy Martin, René Furterer, Robam, Saint Laurent, Schweppes, Sea Shepherd, Sennheiser, Sephora, Shang Xia, SKP, Societe Generale, Sogou, Sprite, Starbucks, Suning, Supercell, Taobao, Tencent, Tencent Game, The North Face, Tiffany, Timevallee, Toutiao, Tmall, Tuborg, Unilever, Uniqlo, VF, Vicomte A., Villebois, Vivo, WeChat, WeChat Pay, Wecom, Youku, Yuesai, Yves Rocher, Zeiss and many others.

Over the years, FRED & FARID Shanghai's work has received numerous industry accolades and recognition. The agency's activities and campaigns have been recognized by prestigious international and Chinese creativity festivals, including D&AD Impact, Clio Awards, Spikes Asia, China Advertising, and Cannes Lions. In 2014, FRED & FARID Shanghai was named one of the world's best advertising agencies by ADWEEK, and in 2016, it was awarded the A-List International Agency of the Year title by AD ADAGE.

The agency's creative influence has led it to collaborate with prominent Chinese and international celebrities such as: Andy Lau, Yang Ying, Xu Xu, Cai Chengxuan, Lin Gengxin, Liu Haoran, Liu Yan, Lua Ribera, MAJOR LAZER, Ni Ni, Ouyang Nana, Pang Bo, Papi Jiang, Peng Yuyan, Qi Wei, RNG/Royal Never Give up, Song Zhongji, Sophie Marceau, Spencer Dinwiddie, Stephen Curry, Tang Yan, Wang Ziwen, Wen Qi, Yang Yang, Yu Bo.