Steinway & Sons, the renowned piano brand known for its innovation and excellence for 171 years, has taken its music to a new level with SPIRIOCAST technology.
For the first time, a concert by Víkingur Ólafsson, taking place at the Elbphilharmonie in Hamburg, was broadcast live and reproduced acoustically for all piano owners. Steinway & Sons SPIRIO around the world. This event also took place in Steinway showrooms in major cities such as New York, Madrid, Amsterdam, Stockholm, Berlin and Hamburg.
Revolutionary technology: Steinway SPIRIOCAST
SPIRIOCAST technology represents a significant advancement in live music performance. Since its launch, the SPIRIO system has continued to evolve, enabling the broadcast of high-definition, perfectly synchronized musical data. This revolutionary technology reproduces the movements of piano hammers and pedals, providing an immersive and authentic musical experience.
This patented system instantly transmits high-definition music data, recreating an exceptional audio and video experience on any connected SPIRIO piano. Using the iPad included with each SPIRIO, users can receive video and the pianist's playing in perfect sync. Additionally, SPIRIO allows performances to be recorded, edited, and saved, while SPIRIOCAST offers the ability to share these moments in real time.
The benefits of SPIRIOCAST for musicians and audiences
SPIRIOCAST offers numerous benefits for both musicians and audiences. For artists, this technology allows them to reach a global audience without leaving their performance space. Pianists can share their talents with music lovers around the world, creating a unique and immediate interaction.
For audiences, SPIRIOCAST offers the opportunity to attend live concerts from the comfort of their own homes, with exceptional sound and visual quality. This accessibility revolutionizes the musical experience, making top-level performances more accessible than ever.
The SPIRIOCAST event: A historic moment
In Hamburg, Steinway & Sons hosted an exclusive evening to celebrate this world premiere. Guests had the privilege of attending Víkingur Ólafsson's concert, streamed live via SPIRIOCAST. The event showcased Steinway's ability to blend tradition and innovation, once again demonstrating its commitment to musical excellence.
Guido Zimmermann, President of Steinway & Sons Europe, expressed his enthusiasm for this development: “The SPIRIOCAST event marks an important milestone for us. We are honored that artist Vikingur Ólafsson has chosen to play one of the final concerts of his world tour on a Steinway piano equipped with SPIRIO | r technology.” These words underline the importance of this event for the brand, highlighting the quality and innovation of Steinway & Sons.
The Legacy of Steinway & Sons
Since 1853, Steinway & Sons has set the standard for piano sound, craftsmanship, and design. Nine out of ten concert pianists choose a Steinway piano for its exceptional qualities. Each piano takes nearly a year to craft, a testament to the brand's commitment to perfection.
Steinway & Sons' workshops in Hamburg and New York are places where tradition and innovation meet. By constantly adopting cutting-edge technologies, Steinway & Sons ensures exceptional musical quality for musicians and listeners, regardless of their location.
The Future of Music Streaming
SPIRIOCAST technology opens a new chapter for live music performances, revolutionizing the way music is broadcast and enjoyed around the world. This innovation promises to offer music lovers unique experiences, bringing artists and their audiences closer together like never before.
Steinway & Sons continues to position itself at the forefront of musical innovation, ensuring that every note played on a Steinway piano resonates with unparalleled clarity and precision. This commitment to excellence ensures that musical performances reach new heights, delighting listeners worldwide.
Patrick Koune
Concert photos: ©Joerg_Modrow
