The launch of the watch " Black frame by Blancarré » will take place during the show A JEWEL FOR CHRISTMAS which will be held from Friday 17 to Monday 20 November 2017 in Paris, in the halls of the Société d'Encouragement pour l'Industrie Nationale.
Since its inception, the Blancarré brand has always been interested in activities that promote excellence, such as horse riding, where rigor and performance are essential. With the Verbier International Jumping in Switzerland, Blancarré has established a very successful partnership in the equestrian world. The brand will be the "exclusive watchmaking partner" of the event for the next three years.
Le Verbier International Jumping In Switzerland, it is: the presence of the best riders on the planet, in the heart of the Swiss Alps, more than 70 international riders, 300 horses, 20 nations participate...
Continuing its partnerships in the equestrian field, Blancarré has just created a limited series of watches " Black frame by Blancarré ", also innovating a new, very refined black ceramic bezel with a new leather strap. This partnership was made possible thanks to the shared values of Cadre noir of Saumur and the brand Blancarré which are: excellence and respect for traditional know-how.
Heir to a prestigious military past and drawing on an ancestral equestrian culture, the Cadre noir of Saumur continues its mission of training and promoting horse riding
of French tradition. It trains and improves senior equestrian management.
True experts in their discipline, the squires' main mission is to transmit technical and theoretical knowledge. Black frame is the best-known representative of French traditional horse riding. This style of riding is included on the list of intangible cultural heritage of humanity of theUNESCO since 2011. It is characterized, on the one hand, by the search for a harmonious relationship between the rider and his mount and on the other hand, by a way of doing things: a style.
Le Black frame has the dual objective of promoting traditional French horse riding and ensuring its transmission to a very wide audience.
The watch " Black frame by Blancarré » is square, that's obvious. Its unique aesthetic is inspired by minimal art and its cubic sculptures. It is designed like architecture, fitting together like a puzzle. Simple and refined in appearance, its creation is complex and requires high-quality finishes: very sharp angles, flat surfaces, perfect lines, unique finishes. The materials are noble and contemporary: titanium, ceramic, leather... Its price will be revealed to the public at the inauguration of the "A Jewel for Christmas" 2017 show.
Technical characteristics of the “Cadre noir by Blancarré” watch:
▪ Diameter 37 mm x 37 mm
▪ Sapphire crystal back
▪ Hands and hour markers coated with photoluminescent pigments
▪ Waterproof to 50 meters
▪ Movement: Automatic mechanical
▪ Power reserve: approximately 40 hours
▪ Functions: hours, minutes, seconds, large date, second time zone at 6 o'clock
▪ Bracelet: black leather
▪ Matte titanium pin buckle
The "A Jewel for Christmas" show is an exhibition/sale open to the general public, bringing together today's designers and jewelry artisans, presenting their varied and personal worlds. Most of them work in apartments or workshops, so this show is an opportunity for you to come and discover them all in one place at the Hôtel de l'Industrie, for four days.
The aim of this show is to champion French craftsmanship and creativity by giving a voice to artisans who often face off against big names and international groups that monopolize the media and the most important areas of expression. It will therefore be a human-scale meeting point between designers and an audience of enthusiasts or people looking for "unformatted" jewelry for Christmas or another occasion. This will encourage exchange and discovery of this craft and strengthen the feeling of proximity.
Useful information :
4, Place Saint-Germain-des-Prés – Paris 6th
Friday 11am-21pm – Saturday and Sunday 11am-20pm – Monday 11am-18pm
Entrance 5 euro
www.unbijoupournoel.fr
www.blancarre.com
Claudie V.
