January 28th marked the beginning of the Year of the Rooster. According to the Chinese, 2017 will be an energetic year where dynamism will be the key to success. To accompany you throughout this new year, Panerai has once again created the Luminor 1950 Sealand. This magnificent timepiece combines both aesthetics and technology. It combines the functionality of a unique watch with the preciousness of an authentic piece of jewelry.

Watch and jewelry in one piece
Square with rounded edges and domed sides, the dial of this watch is topped in its center by a round polished steel cover. The latter is adorned with gold threads inlaid in the grooves of the silhouette of the rooster which is also engraved faithfully respecting the oriental and traditional iconographic representation of the animal. The manufacturing is meticulous since everything is done by hand thanks to the undeniable know-how of Italian master craftsmen who use in particular the ancient technique of sparsello to bring this creation to life. This 9rd This opus from the Panerai house is placed in the jewelry watch category by its elegance and finesse. More than just a watch, this is a true accessory, ideal for enhancing the wrist of these ladies with refinement. It should be noted that in addition to the soft brown leather strap, another replacement strap in black rubber is also offered. To interchange the straps, nothing could be simpler: the necessary tools for this manipulation are provided upon purchase. The icing on the cake, therefore, is that there is no need to go to the store to switch from leather to rubber. The replacement can be carried out directly by the customer since a steel screwdriver is given to her at the same time as her watch. Consequently, the customer can adapt the wearing of this watch according to her desires and the style she wishes to display.


A technological gem with a strong character
The Luminor 1950 Sealand is beautiful, but that's not all. In addition to the usual watch functions (time, date, small seconds indication, etc.), it is equipped with 197 other components. Whether it's the automatic winding, the P 9000 caliber, the bidirectional oscillating weight, or even its movement with a 3-day power reserve, this timepiece is a concentrate of technological prowess. Added to this are the crown protection device made of satin-finished steel, the anti-reflective glass, the water resistance up to 10 bars (the equivalent of a depth of 100m), and the anti-shock system (Incabloc). Luxury is therefore the order of the day with this exceptional watch.

Reflecting the personality attributed to the Rooster by Chinese astrology, this timepiece symbolizes the alliance of creativity and perseverance. A cocktail of surprises coupled with a strong temperament provides the guiding principle for 2017.
If this watch has piqued your interest, act quickly because it's being produced as a special, limited edition. The high-end jewelry manufacturer Panerai in Neuchâtel plans to produce only 99 of these pieces. Suffice it to say, you'll definitely have to fight hard to acquire a copy of this one-of-a-kind timepiece.

For more information, you can visit the Panerai website: http://www.panerai.com/fr/collections/editions-speciales/2017/luminor-1950-sealand-3-days-automatic-acciaio—44-mm_pam00852.html
Patrick




























