Maurice Lacroix, a famous Swiss watchmaking company, has always listened to the expectations of its customers to shape its creations.
Inspired by the 90s craze for its iconic model, the brand brilliantly reinterpreted this heritage with the launch of the AIKON, a modern, urban watch that has enjoyed immense success. Today, Maurice Lacroix expands this collection by unveiling three new versions of the AIKON Automatic Skeleton, once again affirming its ability to innovate while remaining true to its identity.
A Philosophy Centered on Customer Listening
At Maurice Lacroix, actively listening to retailers and consumers is a fundamental pillar of success. Since the 2010s, positive feedback on the iconic 90s Calypso led the brand to reimagine this legendary timepiece. The result: the AIKON, launched in 2016, quickly conquered the market with its urban design, modern elegance, and versatility. Since then, the collection has been constantly expanded, offering a wide range of materials, sizes, and styles suited to a diverse clientele.
This strategy is based on a subtle balance between tradition and innovation, confirming that listening carefully to the market and exploring new ideas are essential to building the future.
AIKON Automatic Skeleton 39 mm: Fascinating Transparency
In 2022, Maurice Lacroix made a lasting impression with the AIKON Automatic Skeleton 39 mm. Featuring an openworked movement visible through a sapphire dial, this watch epitomizes the art of watchmaking. Powered by the exclusive Automatic ML115 caliber, developed in partnership with Sellita, it plays on contrasting light to reveal the usually hidden inner workings.
Its 39mm stainless steel case combines sophistication and modernity with finishes that alternate between polished and brushed surfaces. This exceptional piece, acclaimed by lovers of fine watchmaking, quickly found its audience.
Three New Variations to Meet Your Expectations
In 2023, Maurice Lacroix continues to innovate with three new variations of the AIKON Automatic Skeleton, further expanding the possibilities for lovers of refined watches.
- 42mm version: Following customer feedback requesting a slightly larger model than the 39mm, the brand now offers a 42mm case, preserving the monochrome grey style that made the original version so successful.
- Keys of color: To meet the demand for a more vibrant aesthetic, Maurice Lacroix introduces two references in shades of the famous "Maurice Lacroix blue," available in 39 mm and 42 mm. These variations add a bold touch while maintaining the collection's timeless elegance.
Innovation in the Service of Personalization
Like all watches in the AIKON collection, these new creations incorporate the exclusive system ML Easy Strap Exchange, allowing you to change the strap in seconds without tools. This feature ensures quick and intuitive customization, adapted to everyone's needs and desires.
The new models also retain the refined finishes and ergonomic design that guarantee optimal comfort. Maurice Lacroix demonstrates, once again, its commitment to offering aesthetically pleasing, functional, and affordable watches, consolidating its reputation in the world of luxury watchmaking.
By combining tradition and modernity with the AIKON Automatic Skeleton model, Maurice Lacroix reaffirms its status as a leader in contemporary watchmaking. By combining urban design, technical innovation, and attentive listening to its customers, the Swiss brand continues to attract a demanding public. These new variations embody the excellence and boldness that have made Maurice Lacroix a success for decades.
Patrick Koune
