The six watch models making up the collection Blancarré exude a paradoxical emotion. They are both very vintage, and at the same time, they summon a certain geek culture giving a resolutely optimistic breath. With its sharp, right angles, this watch gives us an expression of rupture, rigor, without compromise. It shows us all the minimal inspiration of modern man and his personal vision of time.
There's a real invitation to rethink the world in this original and highly personal design. These watches tell us about the shift from conventional watchmaking and the usual, tried-and-true aesthetic. These jewels, crystallizing time, reveal an undeniable plastic insolence. These watches question us through the prism of the square, the perfect shape par excellence, but also reveal the full depth of our innermost emotions.
These watches also remind us that man has different facets that form a whole. Through these six models, we perceive a creative energy seeking to emancipate itself from the mundane, but without ostentation or flashiness. Here, everything is like a musical score, perfectly ordered, harmonious in its measures.
This desire to create a square watch, without a single rounded comma, sets the tone for a universe perfectly mastered in its lines. This architecture, which could appear a little austere, instead reveals the light of each individual.
Breaking with the conventional is always a renaissance of art. It anticipates trends and presents them as a projection of the present. With these watches, the world of watchmaking is no longer quite the same. There will be a before and an after. Blancarré.
This can also be read as a tribute to the history of watchmaking. The latter was built on innovations that have shaped its image over time. Rethinking watch design in such a new way is also a way of bringing new life to conventions.
Patrick K.
