The world of high-end watchmaking meets contemporary art in a remarkable exhibition at Place Vendôme. From mid-November until January 10, 2023, Jaeger-LeCoultre celebrates the holiday season with a fascinating art installation.
Los Angeles-based multimedia artist, Brendi Wedinger, joined the “Made of Makers” program of Jaeger-LeCoultre for a unique collaboration. His work, the " Winter Garden", integrates 3D creations inspired by the flora of the Vallée de Joux, transforms the Jaeger-LeCoultre boutique into a magical space for the holidays.
Who is Jaeger-LeCoultre?
Founded in 1833 in the Vallée de Joux, Switzerland, Jaeger-LeCoultre is world-renowned for its watchmaking excellence. Nicknamed the Watchmaker of Watchmakers™, this prestigious manufacturer combines innovation, creativity, and mastery of the most sophisticated watchmaking techniques. With over 1 different calibers and more than 400 patents to its name, Jaeger-LeCoultre symbolizes the convergence of a rich heritage and a constant quest for technical and aesthetic perfection. Its creations, true masterpieces of precision and beauty, are the fruit of the passion and expertise of its master watchmakers.
Un sensory journey for visitors: Discover the Winter Garden
The first weekends of December at Place Vendôme promise an immersive experience. Visitors will not only be able to admire the Winter Garden*, but also arrange floral bouquets, an offer reserved for those who book in advance. This initiative perfectly illustrates the fusion of art, nature, and watchmaking elegance that Jaeger-LeCoultre wishes to share with its public.
Dazzling watches in a flourishing setting
The watch collection on display is a tribute to innovation and art. Iconic pieces such as the Reverso Tribute Monoface, the Polaris Chronograph, and the Master Control Calendar will be presented in a setting combining sculpture and nature. Visitors will also be able to rediscover fine jewelry pieces such as the Reverso One and Cordonnet, all brilliantly showcased in this unique artistic environment.
Art and Watchmaking: An Ongoing Dialogue
Jaeger-LeCoultre's "Made of Makers" program is a celebration of creativity, expertise, and precision. By partnering with artists, designers, and artisans from diverse backgrounds, the Maison explores the symbiotic relationship between art and watchmaking. This collaboration showcases talents who share Jaeger-LeCoultre's values and who, through their work, explore new forms of artistic expression.
Brendi Wedinger: Digital Sculptor-Florist at Jaeger-LeCoultre
Brendi Wedinger, a multidisciplinary artist, uses digital technologies to create 3D works that oscillate between reality and fantasy. Inspired by nature and biodiversity, her creations blend the abstract with the sculptural. Adopting a craft-based approach, she first manually sculpts 3D elements before refining them with mathematical equations, creating textures, transparency, and layering.
The “1931 Golden Flowers”: A Surrealist Creation
As part of this collaboration, Brendi Wedinger visited the Vallée de Joux, immersing herself in nature and the watchmaking craftsmanship of Jaeger-LeCoultre. Inspired by this stay, she created a triptych of surreal flowers. Each flower combines elements of various species found in the Valley, reinterpreted to emphasize their surreal character. The polished gold chosen to materialize these flowers offers a hyperreal illusion of shadows and reflections, juxtaposing the cold, solid metal with the organic softness of the flowers.
Jaeger-LeCoultre's Winer Garden is a celebration of art, nature, and luxury watchmaking. The event at Place Vendôme and the collaboration with Brendi Wedinger perfectly illustrate this quest for excellence and innovation. It is an invitation to discover a world where art meets precision, and where each creation tells a unique story.
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