Its name is little known to the general public. Yet, Komansky is one of the oldest companies trading emeralds. For over 100 years, the discreet company has supplied emeralds to the biggest names in jewelry. After opening its doors to private individuals a few years ago, it now plans to launch its own jewelry collection.

 

A collection of jewelry by Komansky

C 'is a well-kept secret. Komansky, who made his reputation in the emerald trade, is about to add a new string to his bow, with the creation of a jewelry department. The project was born more than a year ago, but within the company itself, only 10 people were aware of it. There is no question for Komansky to add a new profession. Management preferred to attract talented young jewelry designers and entrust them with their emeralds. They were given carte blanche to create their collection. Rings, necklaces, bracelets, earrings, the entire range of jewelry will be covered. At the last Venice Film Festival, some exclusive pieces from the collection were spotted on several actresses.

Komansky's plans go further. The company has indeed recognized new consumer trends. For several years, there has been a real demand for custom-made jewelry. The company has therefore also established a structure to offer everyone the jewelry of their dreams. Giving room to the imagination and supporting individuals in their choices and desires is a challenge Komansky is keen to take on. Here again, there is no question of the company changing its business. They call upon the best jewelry workshops and the best setters. They will provide them with the impeccable quality emeralds that have made the House's reputation. The collection will be presented on the company's website before the end of the year. However, it is not out of the question that a separate website will eventually be created for this new activity.

Komansky, from B2B to B2C

Emeralds are Komansky's DNA. It's a family tradition spanning more than a century. What began as a small business has now become a global leader. With offices in New York, Rio de Janeiro, Geneva, and Copenhagen, the company has long since grasped the emerald market.

Two years ago, the company made a foray into the retail market by offering emeralds on its website for collectors and investors. However, this activity is still marginal and represents only 10% of the company's business. However, management is very satisfied with the results achieved.

The new jewelry collection is expected to be released before the end of the year, just in time for the holidays.

Komansky has high expectations for this new project, which will allow him to expand his customer base by creating new demand for his emeralds. This is a real turning point for the company, as it represents a significant shift in its business model.

Caroline