There are brands that speak of precision, others of emotion. Breitling, for its part, combines the two. For more than a century, the Swiss brand has been building watches that tell the stories of fulfilled lives, those of pioneers, aviators, explorers... and free women. With its new collection Lady Premier, Breitling makes a flamboyant return to the realm of feminine elegance, revisiting a fascinating chapter in its history: that of First Fantasies from the 1940s.
When Willy Breitling reinvented the chronograph
The story of the Lady Premier does not begin today, but in 1943.
This year, Willy Breitling, grandson of the founder Léon Breitling, imagines a radically different watch: a chronograph that no longer simply measures time, but stages.
Line Prime minister was born from this intuition: to give the chronograph, then reserved for pilots and engineers, an aesthetic and urban dimension. Curved cases, refined dials, careful finishes... The watch becomes a symbol of distinction.
And, a rare occurrence for the time, Breitling dared to create women's chronographs. Thinner models, sometimes adorned with gold and precious stones, but driven by the same mechanical rigor. It is this audacity, this idea that a watch can be both a instrument and a jewelThat the Lady Premier 2025 revives.
The Lady Premier, between heritage and modernity
Beneath its delicate exterior, the Lady Premier hides a demanding design.
Its 32mm steel case, with its perfect proportions, is designed to accompany the wrist without dominating it. The lines, fluid and polished, evoke the silhouette of the original Premier models, while bringing that tactile softness specific to contemporary creations.
La bezel paved with synthetic diamonds traces a shimmering cascade that extends onto the horns, drawing an organic, almost liquid line.
The dials, available in white mother-of-pearl, blue encre ou deep black, offer a fascinating play of light. In the center, a satin sun effect captures reflections; around the edge, a circular brushing highlights the applied indexes. Two textures, two universes, a single balance.
Le Chevron bracelet, new to this collection, is a true feat of design.
With seven tapered rows V-shaped, it recalls the mesh of a vintage jewel, while retaining the architectural rigor of the Premier men's line. The result: immediate comfort, a subtle presence, and an immediately recognizable visual identity.
A precise heart, signed Breitling
Under the hood, the Lady Premier houses the Breitling caliber 77 SuperQuartz™, a movement COSC certified, ten times more precise than a traditional quartz.
This certification, a symbol of Swiss watchmaking excellence, guarantees a drift of less than 10 seconds per year, where most quartz watches tolerate several minutes.
This choice of movement illustrates the philosophy of Georges Kern, CEO of the brand: to offer feminine watches as efficient as they are beautiful, far from the clichés of purely decorative luxury.
La Lady Premier is not an accessory, it is a watch in its own right, designed, adjusted and assembled according to the same standards as the men's collections.
Responsible elegance
True to his approach “Mission to do better”, Breitling places sustainability at the heart of its creation.
diamonds used in the Lady Premier are synthetic, but of impeccable gemological quality, produced using entirely traceable.
THEor comes from responsible sectors, certified by independent organizations.
Ethics is no longer an option at Breitling: it is a component of modern luxury.
The packaging has also been redesigned: a recyclable and reusable case, designed from sustainable materials, replaces traditional boxes.
The feminine soul of Breitling
If Breitling is known for its Navitimer, Its superocean and Chronomat, the brand has never turned its back on femininity.
In the 1960s, the actress Raquel Welch wears a Breitling in the film Fathom, symbol of a strong, fearless and glamorous woman.
In the 1980s, the house launched the Lady-J et Wings Lady, elegant and sporty watches that appeal to a new generation.
The Lady Premier is part of this tradition: it celebrates women free, confident and spontaneous, who do not wear a watch to please, but to please themselves.
A countryside that breathes freedom
To embody this rebirth, Breitling has chosen a sunny and modern campaign.
The models meghan roche et Shahed Elnakhlawy, accompanied by the surfer Mason Barnes, evolve in an atmosphere that is both urban and relaxed, photographed in the golden light of a late afternoon.
The idea is not to show perfection, but the moment, that of a woman at ease with herself, at the heart of the effervescence of the world.
Breitling, the art of combining eras
Founded in 1884 In Saint-Imier, Breitling has built its reputation on innovation.
She is the one who invented the independent chronograph button in 1915, then the double push button modern in 1934.
It has equipped Royal Air Force pilots, professional divers, adventurers and mechanical enthusiasts.
Still, all Breitling movements are COSC certified chronometers, and an increasing proportion of watches are equipped with Manufacture calibers, entirely designed and produced in-house.
The company, which remained self-employed, has more than 290 shops in the world and displays a clear ambition: to combine tradition, innovation and responsibility.
Lady Premier: the watch of the present
The Lady Premier is not a nostalgic tribute. It is a manifesto. She embodies the idea that the precision can be poeticThat the strength can be elegant, and that the modernity never betrays historyIt is a watch aimed at a generation of women who lead several lives at once, professional, creative, committed, and who want their watch to reflect this plurality.
On its dial, time seems to slip by gently. As if, between each second, there were a heartbeat.
Ema Lynnx
