One of the youngest French startups, MyEli, has achieved extraordinary success in just a few months, providing women with an innovative connected protection solution. This success has not gone unnoticed by Camaïeu, which didn't hesitate to propose a collaboration to highlight a value shared by both entities: a commitment to combating violence against women.
MyEli not only has the honor of joining a comprehensive awareness-raising system established by Camaieu, but also the opportunity to see its range of secure jewelry gain greater visibility.
MyEli, technology at the service of protection
With its elegant and refined appearance, there is no way to discern the technology hidden at the heart of the M jewelry range.yEli, designed by a French jewelry designer. Both simple and revolutionary, the idea is to be able to alert loved ones in case of danger with one click, thanks to a miniaturized chip integrated into the jewelry bracelet. A small revolution that allowed the startup's founder to win an Award at the Consumer Electronic Show (CES) 2022 in Las Vegas.
Thanks to a dedicated mobile application and a Bluetooth connection, the MyEli jewel connects to the smartphone very easily. Thus, by double-clicking on the jewel, it will (via the smartphone) send an automated SMS to the relatives to inform them that the user has arrived home safely. But the greatest utility is intended for cases of danger, the fully customizable application allows to configure one or more simultaneous actions: send an alert SMS, make a call to the emergency contact, provide GPS location or sound an alarm to scare off the aggressors. It is even possible to program an audio recording to serve as evidence in the event of an assault.
The pinnacle of harmony between design and technology, the range of connected jewelry The Intrepid is 100% Made in France, and proves to be much more than a fashion accessory, providing women with elegance, confidence and serenity.
Camaïeu and MyEli, united for women
An internationally renowned French brand, Camaïeu has been promoting for years values of solidarity towards women, by committing to their support and their assistance against violence and harassment. These values are notably at the heart of their “Camaïeu en mieux” program, where Camaïeu participates in other commitments such as ecology, the health ou Security.
These shared values are at the heart of the collaboration between MyEli and Camaïeu, embodied by MyEli's inclusion in Camaïeu's January awareness campaign. This collaboration also allows Camaïeu to support female entrepreneurship by showcasing the products of an innovative and committed startup.
An exceptional offer for exceptional values
From January 12 to 31, 2022, Camaïeu customers can enjoy a 20% discount on the purchase of two models in the range. The Intrepid from MyEli… the Walleye and Cordon.
Camaieu also offers its customers the opportunity to round up the amount of their purchases in order to support the association. SOLFA (Solidarité Femmes Accueil), supported by Camaïeu for several years and promoting the integration and solidarity of women. These actions are part of a comprehensive awareness-raising program by Camaïeu, created as part of the fight against domestic violence against women. An awareness campaign focused on promoting a national helpline number for women victims of violence, 3919. Free and anonymous, this number will be highlighted on all communication media throughout the sales period (website, digital media, receipts, T-shirts worn by sales teams, etc.)
The 4 bracelets of the collection The Intrepid MyEli are on sale at www.myeli.fr for 95 euros.
About MyEli
MyEli was created by its founder, Ludivine Romary, in response to a major societal problem: personal insecurity. The idea came to her during a study project, when she had to think about creating a startup. Having the habit, with her friends, of saying to each other " Send me a message when you get back safely. ", Ludivine imagined a tool that could be used on a daily basis to ensure safety and inform loved ones in case of danger. Aware of the real usefulness of her project, she plunged into entrepreneurship by deciding to bring her idea to fruition and commercialize it. Supported by her partner and electronics engineer, Fabien Blancafort, currently CTO of MyEli, she developed the brand and won the Innovation Awards at CES 2022.
About Camaieu
Founded in 1984, Camaïeu is a ready-to-wear distribution company specializing in the women's segment, regardless of style, age, body type, or purchasing power. With a network of 512 stores passionately staffed by sales associates who share its values, Camaïeu regularly conducts clothing collections for charities that help women. These values allow Camaïeu to stand out from the ready-to-wear market, whose standards and norms are devoid of ethical and solidarity commitments.
Erdan Telrit
