The Natural Diamond Council has a special interest in natural diamonds. It has always shared information about the uniqueness of this precious stone with consumers through publications and detailed trend reports.
This time, the NDC unveiled the launch of its first campaign, "For Moments Like No Other." And to embody this campaign, it chose actress Ana de Armas. The perfect muse to interpret the luxury of meaning, value, and authenticity. She's the ideal character to give a dreamlike dimension to natural diamonds.
Ana de Armas, the perfect face to reflect the new chapter of natural diamonds
Hollywood actress Ana de Armas has just received a Golden Globe nomination for her role in "Knives Out." And her success continues to grow, as she will soon be seen in "No Time to Die," the next James Bond film.
Having chosen this renowned star was therefore quite natural for Natural Diamond CouncilThe balance and modernity of Ana de Armas, as well as her elegance and dynamism are the perfect criteria to reflect thea new chapter in history natural diamonds. In particular, that of creating an open playing field to disrupt the traditional principles of wearing and trading diamonds.
“Ana is a true talent, and the drive she demonstrates is exactly what we strive to do every day to support the natural diamond industry,” said David Kellie, President of the Natural Diamond Council.
“This campaign redefines traditional diamond moments, celebrating a variety of personal connections with these natural stones. It’s a more contemporary take on the diamond dream, for meaningful moments, big or small.”
The actress brilliantly appears in various settings in this campaign, where she slips into various situations related to natural diamonds worn or exchanged. It is in a relaxed, energetic, and fun look that the actress appears in a fragrant vineyard, at a mandarin sunset, along the Portuguese coast, baguette diamonds capturing and diffusing the sparkling rays of the sun as it sets on the horizon. We can also admire her in a reunion scene after several months of isolation, having a glass of wine with her best friend, then walking at dusk with a partner.
Ana de Armas sees diamonds as special symbols, if only for the small moments in life. According to her, these stones evoke beauty, joy, and warmth.
A campaign inviting people to discover natural diamonds with the Natural Diamond Council
The production of this first "For Moments Like No Other" campaign was entrusted to Manu Cossu. Camilla Akran was in charge of photography and this international campaign was filmed in Europe. It is through this campaign that the Natural Diamond Council intends to make itself known through its online platform "Only Natural Diamonds" which will immerse you in the world of natural diamonds. It should be noted that the NDC is the representative of the seven major global diamond producers.
The campaign was officially launched during the first virtual Emmy Awards ceremony on September 20th. A series of short videos complemented the 30-second spot featuring the campaign's main characters. The actress gathers with friends, a parent, and a partner in an outdoor setting. The scenes aimed to show the audience that diamonds aren't just associated with romantic situations, but can also be used in any type of moment.
After launching at the Emmy Awards, the campaign was also unveiled in international print media and in television spots in the US. The Natural Diamond Council website also features behind-the-scenes highlights, including an interview with the actress and information on the brands and designers of the jewelry worn. The campaign is being promoted internationally, which should maximize its visibility worldwide!
Patrick.K
