Bang & Olufsen launches a new collection in collaboration with motorsport pioneer Ferrari. The collection showcases Bang & Olufsen's excellence in aluminum craftsmanship and celebrates the two brands' shared passion for boldness, strength, and precision.
Together, B&O and Ferrari have reimagined a range of headphones and speakers: the Beosound 2 home speaker, the Beoplay H95 headphones, the Beoplay EX earphones, and the Beosound Explore portable speaker. The entire collection is unified in a striking shade of red, creating an immediate and obvious connection with the Ferrari brand signature.
« We are very excited about this collection, which has strong historical significance. The story of B&O and Ferrari began a long time ago. Founders Enzo Ferrari, Peter Bang, and Svend Olufsen were all visionaries. They redefined their field by shattering norms. Their legacy has endured for decades, pushing both brands to new heights. ", says Kristian Teär, CEO of Bang & Olufsen. “ The combination of cutting-edge performance, elegant aesthetics, and meticulous craftsmanship has united B&O and Ferrari around this collection. It is thanks to the unparalleled heritage of both brands that this collaboration is an unforgettable event. »
These two brands have been at the forefront of innovation for over fifty years. Bang & Olufsen has been shaping the global audiovisual landscape since 1925 in Struer, Denmark. Founded in Maranello, Italy, in 1947, Ferrari revolutionized the automotive industry. This collaboration benefits from both brands' combined 150 years of innovation.
Inspired by supercars, the sound must be seen
The collection breaks with Bang & Olufsen's traditional approach, explains Christoffer Poulsen, the brand's senior vice president of business development and strategic partnerships: " Our classic speakers are designed to blend seamlessly into the home environment while standing out beautifully in their surroundings. This collection is different. They're true statements. Like supercars, they're noticed and heard wherever they go. ».
The Beosound 2 offers a 360° audio experience that fills any space in the home. Its design allows for easy placement: on the floor, on a table, or on a shelf; and can be easily moved from room to room. Active RoomSense and integrated proximity sensors combine elegant design with smart technology. The speaker adopts a high-quality aluminum sound cone, giving it a harmonious appearance and excellent acoustics.
The Beosound 2 from the Ferrari Collection is anodized at Bang & Olufsen's Factory 5 in Struer and redesigned in the iconic Ferrari red. The aluminum body is polished to a high gloss, emphasizing the richness of the color. The Ferrari "Horse" sits directly below the grille, adding a beautiful finishing touch.
The Beoplay H95 Beoplay H38 is Bang & Olufsen's flagship headphone. It combines quality sound with the latest innovations. Custom titanium drivers deliver more powerful sound than ever before, and users can adjust the active noise cancellation technology simply by turning an aluminum ring. With a soft lambskin finish and 95 hours of battery life, Beoplay HXNUMX is built to last.
The headphones are timeless in Ferrari black and feature the Bang & Olufsen and Ferrari logos. Beneath the ear cushions, the titanium speaker grilles are anodized in a rich red shade, chosen especially for this collaboration.
The Beosound Explore is a portable speaker designed for outdoor use. Beosound Explore is IP67 rated (completely waterproof and dustproof), so you can take it anywhere. Thanks to Bluetooth and Fast Pairing technologies, music is always close at hand with 27 hours of battery life.
Beosound Explore now comes with a laser-etched Ferrari Prancing Horse and a black carabiner for any adventure. The speaker's double-layered body is anodized in red and black, making the grille instantly stand out from the dark interior.
The Beoplay EX are Bang & Olufsen's most powerful wireless earbuds yet, featuring active noise cancellation, unparalleled sound quality, and a wireless charging case to deliver up to 20 hours of playtime on the go. With six microphones and intelligent beamforming technology, Beoplay EX can be used for everything from taking business calls to listening to your favorite music.
The right earpiece of the range features the Ferrari emblem in a striking black. The logo sits beneath a glass in the iconic red color, which has been cut and polished to a mirror-like shine.
The Ferrari collection is available now on www.bang-olufsen.com, in selected Bang & Olufsen and Ferrari boutiques and on www.store-ferrari.com.
About Bang & Olufsen
Bang & Olufsen is a premium audiovisual equipment brand founded in 1925 in Struer, Denmark, by two pioneers, Peter Bang and Svend Olufsen, whose commitment and vision remain at the heart of the company's strategy. For nearly a century, Bang & Olufsen has strived to push the boundaries of technology even further, keeping it at the forefront of sonic innovation. Each Bang & Olufsen product is distinguished by its combination of premium sound, timeless design, and unparalleled craftsmanship. The brand's innovative and pioneering products are sold worldwide through a network of Bang & Olufsen boutiques, the online store bang-olufsen.com, and a range of multi-brand stores. The company employs approximately 900 people and operates in over 70 countries. Bang & Olufsen is listed on Nasdaq Copenhagen.
Patrick Koune
