Du 22 at 25 January 2026, Carrousel du Louvre Paris hosts the 44th edition of the Salon The Thermalies, one of the major events in France to discover the virtues of water in all its forms, explore the latest wellness trends and plan your future thalassotherapy or thermal spa stays.
For more than four decades, The Thermalies They have established themselves as a leading platform for professionals in thermalism, thalassotherapy, spas and wellness, as well as for the general public seeking health, relaxation and prevention solutions. Welcoming tens of thousands of visitors each year, the 2026 edition amplifies this mission by offering a comprehensive overview of products and innovations related to thermal, marine and spring water.
At the Carrousel du Louvre, a prestigious venue located in the heart of Paris's 1st arrondissement, professionals and visitors meet in an accessible and central setting. Entry is free upon presentation of an invitation downloaded from the official website, allowing everyone to freely explore the exhibition spaces.
A rich and multidisciplinary exhibition
The Thermalies Paris trade show is more than just an exhibitors' stand. It offers a comprehensive experience centered around water, well-being, and health, structured around several key themes. themed pavilions which cover the entire sector: thalassotherapy, French and international thermal resorts, urban spas, designer balneotherapy, wellness destinations, innovations in care, as well as spaces dedicated to aesthetics and the prevention of aging.
The 2026 edition notably inaugurates a new space dedicated to longevity, with a program of conferences and discussions led by doctors and experts in preventive healthTopics covered include sleep, nutrition, meditation, stress management, anti-aging strategies and post-operative approaches, reflecting a holistic view of well-being.
A place for exchange for all audiences
The fair caters to a broad audience, including traditional spa-goers, spa enthusiasts, those seeking wellness breaks, as well as visitors interested in natural therapies or preventative health solutions. Approximately 250 specialized exhibitors are expected, offering personalized advice, treatment programs, promotional offers and demonstrations of treatments and massages.
Alongside the exhibition spaces, visitors can attend practical workshopsParticipants can take part in relaxation sessions or attend interactive conferences. This range of activities enriches the experience of the fair, which aims to be informative, inspiring, and practical.
As concerns related to overall health intensify, the Thermalies trade show highlights developments in the sector: the integration of meditative practices into wellness routines, revitalizing sports programs, a holistic mind-body approach, innovations in balneotherapy, and the growing importance of the challenges of... mental health and prevention of aging.
The show thus establishes itself as a place of advanced information for all those who wish to understand how therapeutic treatments, cures and natural approaches can be combined with contemporary lifestyles, whether it is to sleep better, manage chronic stress, optimize recovery or simply take care of oneself.
Perspectives and outcomes
Beyond its appeal to the general public, the Thermalies represent a strategic platform for industry professionalsExhibitors find a targeted audience, a context conducive to the presentation of new products or services, and a space for exchanges with prescribers, potential partners or specialized media.
For visitors, the show is a unique opportunity to compare, test and plan personalized experiences, whether it be a seaside thalassotherapy stay, a traditional spa treatment or a comprehensive wellness program.
Le Thermalies Paris trade fair It is more than just a trade show: it is an observatory of current trends in wellness, thermal spas, and integrative health approaches. It offers a platform for information, discovery, and exchange for all those who place quality of life at the heart of their concerns, in an accessible and dynamic setting in the heart of Paris.
The evolution of thermalism
These last three years, thermalism has experienced a profound changeinfluenced both by socio-economic dynamics and by evolving consumer expectations. On the level structuralMany French spa resorts have had to reposition themselves in the face of economic challenges and a historic decline in traditional spa-goers benefiting from long-term, subsidized treatments, compared to the pre-pandemic period. Several iconic establishments have changed operators, some have even closed or been renovated, reflecting a reconfiguration of the national spa landscape.
At the same time, the business model is expandingResorts are investing in modernizing infrastructure and diversifying their offerings by incorporating more short wellness breaks, spas, and thermal leisure areas, responding to the growing interest in more accessible, shorter experiences focused on relaxation and prevention. This shift is attracting a younger and more mobile clientele, which seeks holistic health, relaxation and anti-stress programs to complement traditional medical uses.
On an international level, the The thermal and wellness market continues to growsupported by global demand for holistic approaches to health and wellness tourism, industry players are integrating technological innovations, personalized services, and digital strategies to enrich the customer experience, while thermal spas are increasingly positioning themselves as a distinct segment of health and wellness tourism.
Finally, recent data indicates a significant increase in the volume of thermal activity, with a notable increase in commercial overnight stays in the resorts, which suggests a renewed interest in thermal and leisure stays as an alternative to traditional treatments.
These developments reflect a transition of thermalism towards a hybrid modelcombining contracted medical services, modern wellness offerings and tourism strategies, in order to meet the expectations of a larger and more diverse population.
Trendy spa treatments
traditional hydrothermal treatments remain at the heart of the offering: the mineralized thermal water baths heated thermal water pools massage jets or whirlpools They continue to be popular for their relaxing effects on muscles, their ability to promote circulation, and their benefits for chronic or joint pain. These treatments are often combined with modern approaches to enhance comfort and effectiveness.
mud treatments and thermal peloid applications are experiencing a resurgence of interest, particularly in innovative forms that take advantage of the specific properties of local waters (such as mineral-rich salt mud) to stimulate circulation, relax tissues and improve the appearance of the skin.
La balneotherapy which combines general or local baths with jets, steam or partial immersion, remains in high demand, and is often enhanced by modern sensory rituals (essential oils, music, soft light) for a more holistic experience.
La personalized care has become a strong trend: before any treatment, some resorts now offer a personalized diagnosis (of the skin, stress level or physical condition) in order to precisely adapt the thermal or spa treatments.
Beyond water-based treatments, the aromatherapy massagesIncorporating essential oils and relaxing or anti-stress protocols, these are widely integrated into modern thermal programs to enhance relaxation and general well-being.
At the same time, complementary wellness rituals are gaining popularity in establishments that combine thermal baths and spas: spaces of meditation or mindfulnessrespiratory therapies, as well as specialized rooms such as cabins salt (halotherapy) which help support respiratory function and skin.
Finally, some approaches stemming from holistic well-being, such as programs of gentle detox, treatments based on natural ingredients or spaces dedicated to the mental relaxationare increasingly being integrated into spa stays, reflecting a growing demand for holistic care of body and mind.
Overall, modern thermalism combines traditional medical care with contemporary wellness ritualscatering to a broader clientele more oriented towards prevention, relaxation and personalized experience.
Ema Lynnx
