Rolls-Royce Motor Cars recently unveiled its brand new showroom in Geneva, promising an unprecedented customer experience.
This inauguration marks a key step in the brand's global strategy to offer total immersion in the world of automotive luxury, with the added bonus of the exclusive presentation of the new Black Badge Spectre, the most powerful Rolls-Royce ever made.
The event, which took place in the presence of eminent Rolls-Royce figures, including Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars, and Laurent Pernet, General Manager of Rolls-Royce Motor Cars Geneva, highlighted the brand's commitment to excellence and personalization. Chris Brownridge emphasized the central role of dealerships in the customer journey, providing a setting where customers can discover and immerse themselves in the "Bespoke" details that make each Rolls-Royce unique. Our new premises in Geneva perfectly illustrate our approach and are part of our strategic program aimed at offering this elevated dealership experience to our customers worldwide." , did he declare.
The new showroom, designed according to the brand's new visual identity, offers an intimate and inspiring environment. It allows customers to design their "Bespoke" vehicle in complete comfort and privacy, reflecting the Rolls-Royce philosophy that places the individual at the heart of creation. Laurent Pernet added: " At Rolls-Royce Motor Cars Geneva, we constantly strive for perfection in every aspect of our customer experience. The opening of our magnificent new showroom elevates this experience to new heights and truly immerses visitors in the world of Rolls-Royce.«
A highlight of the evening was the preview of the new Black Badge Spectre. Presented outdoors before the showroom's official opening, this more powerful than ever edition of the Spectre embodies boldness and performance. Its presence undoubtedly captivated the attention of the select guests.
Rolls-Royce Motor Cars Geneva was honored to receive one of the brand's most prestigious awards, recognizing its exceptional sales performance in 2024, a testament to the team's hard work and dedication. Key figures such as Julian Jenkins, Director of Sales and Brand, and Boris Weletzky, Regional Director UK, Europe and Central Asia, were also present to mark this special occasion.
Rolls-Royce Black Badge Spectre: Electric at the Peak of Power
La Rolls-Royce Black Badge Spectre embodies the brand's boldest and most capable vision for electric luxury. It is the most powerful Rolls-Royce ever produced, designed for those seeking an uncompromising expression of luxury and performance.
Aesthetically, it is distinguished by a full black finish of its iconic elements, 23-inch forged wheels, and a "Dark" interior adorned with technical fibers and a dashboard illuminated with thousands of stars. The " Vapor Violet", a deep, dark shade, is also offered, reinforcing its mysterious allure.
Under the hood, or rather the front hood, this electric coupe develops 660 horsepower and a colossal 1075 Nm of torque, allowing it to sprint from 0 to 100 km/h in just 4,1 seconds. Despite this power, Rolls-Royce's famous "Magic Carpet Ride," a guarantee of unparalleled ride comfort, is perfectly preserved. Optimized driving modes, such as "Infinity Mode" and "Spirited Mode," unlock its full power and sharpen its responsiveness, without compromising the brand's characteristic smoothness.
The Black Badge Spectre is the pinnacle of electric luxury, a vehicle that combines phenomenal power with exceptional refinement, designed for customers who want to stand out from the crowd.
A Heritage of Excellence: The Story of Rolls-Royce
The history of Rolls-Royce is a fascinating tale of innovation, luxury, and perfectionism. Founded in 1904 by Charles Rolls and Henry Royce, the brand quickly became synonymous with superior engineering and unparalleled craftsmanship. Rolls, an automotive and aviation pioneer, and Royce, a brilliant engineer, shared a common vision: to build the world's finest cars, without compromise. From their earliest days, models like the Silver Ghost set standards of reliability and refinement that remained unsurpassed for decades.
Over the years, Rolls-Royce has not only produced legendary automobiles but also made significant contributions to the aviation industry with its aircraft engines. The brand has endured through the ages, adapting to technological developments and market demands while maintaining its unique identity. Today, under the umbrella of the BMW Group since 1998, Rolls-Royce continues to perpetuate its legacy of bespoke luxury and understated performance, with meticulous attention to every detail and an unparalleled ability to create vehicles that are true rolling works of art.
Rolls-Royce, as a manufacturer of ultra-luxurious and personalized vehicles, has always attracted a highly exclusive clientele. Famous owners of the brand include iconic figures from history, royalty, music, film, and business.
- The British Royal Family: Queen Elizabeth II owned several Rolls-Royces, including Phantoms IV, V, and VI, which were used for official occasions. Prince Charles and Princess Diana have also been seen riding in Rolls-Royces.
- Winston Churchill: The famous British statesman owned several models, including a Phantom III and a Silver Wraith.
- Heads of state and royal families from around the world: The Shah of Iran (Mohammad Reza Pahlavi), King Felipe VI of Spain (who still uses a Phantom VI that belonged to his father), and the royal families of Kuwait and Jordan are among those who have had Rolls-Royces in their official fleets. The Sultan of Brunei is also known for his colossal car collection, including numerous Rolls-Royces, some even gold-plated.
- John D. Rockefeller: The American tycoon owned a Rolls-Royce Silver Ghost.
- Coco Chanel: The iconic fashion designer once owned a Rolls-Royce Silver Ghost.
Legendary celebrities:
- Elvis Presley: The "King" of rock 'n' roll owned several Rolls-Royces, including a Silver Cloud, a Silver Ghost and a Phantom V.
- Michael Jackson: The "King of Pop" had a Rolls-Royce Silver Shadow.
- The Beatles: Paul McCartney owned a Rolls-Royce Phantom V, famous for its psychedelic color.
- Eric Clapton: The legendary guitarist is a fan of the brand.
- Jay-Z and Beyoncé: Music's most influential couple owns a Rolls-Royce Boat Tail, an ultra-exclusive car estimated to be worth tens of millions of dollars.
- Mariah Carey: The singing diva was spotted driving a Rolls-Royce Phantom.
- David Beckham: The football star owned a black Rolls-Royce Phantom.
- Kim Kardashian: The reality TV personality owns a Rolls-Royce Ghost.
- Simon Cowell: The famous talent show judge owns a vintage Rolls-Royce Silver Cloud III and a Phantom.
- Gwen Stefani: The singer owns a Rolls-Royce Wraith.
- Mukesh Ambani: Asia's richest man owns the Rolls-Royce Spectre, the family's first electric vehicle.
- Ram Charan and Dhanush: These Indian cinema superstars are among the first owners of the Rolls-Royce Spectre in India.
- Shah Rukh Khan, Hrithik Roshan, Ajay Devgn, Priyanka Chopra, Sanjay Dutt, Badshah, Akshay Kumar: Several Bollywood actors and musicians are known to own various Rolls-Royces, including Phantoms, Ghosts, Cullinans, and Wraiths.
This list, while not exhaustive, illustrates the highly diverse and prestigious clientele that Rolls-Royce has attracted and retained over the decades. The brand remains an ultimate symbol of success and refinement for those seeking the exceptional.
Patrick Koune
