The iconic Italian supercar brand Lamborghini proudly celebrated 60 years of excellence and innovation in the automotive industry this year. The highly couture evening took place in September at the Pont Alexandre III.
Since its creation in 1963 by Ferruccio Lamborghini, the brand has enjoyed a remarkable trajectory, becoming synonymous with performance, style and exclusivity.
A few days before the opening of Paris Fashion Week, Lamborghini Paris, Edouard Schumacher and his teams imagined and designed an artistic event that brought together the two passionate worlds of automobiles and fashion.
A capsule of some of Lamborghini's most iconic models graced the evening, paying homage to the majestic naturally aspirated V12.
A retrospective journey from Lamborghini's first production car, the 350 GT, to the Miura, the very first supercar in history, via the Countach and its revolutionary design, to the ultimate creation, the Revuelto, which made its debut in Paris. The Revuelto is the brand's first hybrid car and represents the pinnacle of innovation, combining cutting-edge technology with stunning looks.
During the evening, designer Dylan Parienty organized a fashion show celebrating the alchemy between fashion and automobiles. The perfect fusion of automotive design and stylistic elegance resulted in a unique Couture collection inspired by Lamborghini aesthetics. The final creation of this show is a true work of art, paying homage to the brand's 60th anniversary.
A tribute to Lamborghini that celebrates art in all its forms.
"Like a poem dedicated to elegance, so dear to the cultures of Paris and Italy, we chose this evening to celebrate Art in its multiple expressions. This encounter around Couture has become a bias in the imagination of this event. The analogy is revealed through movement: the movement of a dress and the invitation to hit the road. We then perfectly grasp the symbiotic relationship between these two worlds.
"With this evidence in mind, the Lamborghini Paris fashion show was born to pay tribute to the opening of Paris Fashion Week," explains Edouard Schumacher, CEO of LS Group.
About LS Group
Founded in 2019 through the merger of the Schumacher and Lamirault families, the company now has some 1 employees, sells 600 vehicles, and carries out 50 workshop operations. The multi-brand distribution group, with a turnover of one billion euros, is present in France with 000 agencies in Île-de-France, Hauts-de-Seine and Yvelines, Eure-et-Loir, Brittany, and Normandy. The family business also specializes in motorsport, distributing the Alpine, Maserati, Porsche, Lamborghini, McLaren, and Bugatti brands. A long-time partner of Renault, Volkswagen, Toyota, and now the Volvo Group, LS Group implements an ingenious alchemy that unites all automotive passions.
About Lamborghini
Lamborghini is a luxury sports car brand founded in 1963 by Ferruccio Lamborghini, an Italian industrialist with a passion for mechanics. The company is based in Sant'Agata Bolognese, Italy, and has been part of the Volkswagen Group since 1998. Lamborghini is known for its models with exceptional performance, avant-garde design, and renowned reliability. Among Lamborghini's most famous models are the 350 GT, Miura, Countach, Diablo, Murciélago, Gallardo, Aventador, and Urus. Lamborghini also produced agricultural tractors, 4x4s, and marine engines. Lamborghini has never officially participated in motor racing, but its cars have been entered by private teams in races such as the 24 Hours of Le Mans and the World Sportscar Championship.
About Dylan Parienty, fashion designer
Dylan Parienty is a French fashion designer who launched his own eponymous brand in 2015. Inspired by art, music, and urban culture, he offers original and daring collections, combining modern cuts, graphic prints, and bright colors. His creations are aimed at a young, trendy clientele looking to stand out with their style and attitude. Dylan Parienty has been noticed by the trade press and influencers, and has participated in several prestigious events, such as Paris Fashion Week and the Cannes Film Festival. He also collaborates with renowned artists and brands, such as Adidas, Nike, and Beyoncé. Dylan Parienty is a fashion designer who is not afraid to take risks and shake up the fashion world.
About the Alexandre III Bridge
The Alexander III arch bridge crosses the Seine in Paris. It connects the Champs-Élysées district with the Invalides and Eiffel Tower districts. The bridge is considered the city's most ornate and extravagant. It has been a listed historical monument since 1975.
The bridge is named after Russian Tsar Alexander III, whose son Nicholas II laid the foundation stone in 1896 to symbolize Franco-Russian friendship. The bridge was inaugurated for the 1900 Paris World's Fair, along with the Petit Palais and the Grand Palais, located on either side of Winston Churchill Avenue.
The bridge's decoration is particularly rich and includes pylons, statues, nymphs, Pegasi, and the coats of arms of Paris and Russia. The bridge offers a magnificent view of the Esplanade des Invalides, the Petit Palais, and the Grand Palais. The bridge has witnessed several historical events, such as the liberation of Paris in 1944 and the fire at the Grand Palais. It has also served as a backdrop for numerous films, such as The Cry of the Cormorant, Arsène Lupin, and Angel A.
Patrick Koune
