By Patrick Koune
With 63,450 visitors for its first edition, Ultimate Supercar Garage It didn't just become a satellite event of Rétromobile: it immediately established itself as the new European event dedicated to contemporary supercars, high performance, and automotive innovation. Conceived as the modern counterpart to the historic show, it embodies a paradigm shift in the way exceptional automobiles are presented, experienced, and desired.
A cast unlike any other in Europe
Never before had a European event brought together such a high level of brands and signatures in one place: Bugatti, Pagani, Ferrari, Maserati, Lamborghini, Aston Martin, Bentley, Lotus, Alfa Romeo, Bertone, Donkervoort, Praga or even Renault with the spectacular Turbo 3E.
This concentration of international players has given rise to a global interpretation of the contemporary hypercar, where heritage, cutting-edge technologies, radical design and new artisanal approaches to automotive luxury coexist.
The live stage, the emotional heart of the setup
More than just an exhibition space, Ultimate Supercar Garage was designed as a stage. World unveilings unfolded there in a masterfully orchestrated spectacle, transforming each launch into an experience.
Bugatti kicked things off with the FKP TributeThe second model in the Solitaire Program confirms the rise of ultra-exclusive series. Bertone marked the return of a legendary name with the new Runabout, while Donkervoort unveiled the P24 RS in a world premiere.
Bentley presented the Continental GT Supersports for the first time in France and Lotus exhibited its latest electric hypercar, illustrating the coexistence between thermal performance and radical electrification.
The era of ultra-customization
One of the key moments of this first edition remains the joint presentation by Alfa Romeo and Maserati of their programs Bottega FuoriserieThis approach, directly inspired by haute couture, confirms that the value of a supercar no longer lies solely in its technical specifications, but in its ability to become a unique piece, designed for a specific collector.
In this logic, Pagani highlighted its extreme craftsmanship, Automobili Mignatta the philosophy of the contemporary barchetta, while Eccentrica and Pirelli illustrated the convergence between mechanical performance and intelligent technologies.
A new generation of collectors
The public success of Ultimate Supercar Garage is part of a market that is growing annually by 8,5%driven by a younger generation, connected and sensitive to design culture, experience and emotional performance as much as to heritage values.
This audience doesn't just come to admire cars: they come to experience a world. Immersive scenography, brand presentations, close interaction with the teams, and a sense of scale. lifestyleEverything contributes to transforming the hypercar into a cultural object.
A strategic platform for brands
For manufacturers and new entrants, the event served as a platform for brand image and direct interaction with a highly qualified clientele. Exhibitor testimonials highlighted the quality of the discussions, the relevance of the audience, and the alignment between the format and the DNA of the brands presented.
The beginning of a new cycle
Establishing itself as a benchmark event from its very first edition, Ultimate Supercar Garage is opening a new chapter on the global map of automotive events. Where Rétromobile celebrates the past, it builds the present and projects the future.
In an ecosystem where the supercar becomes a territory for expressing luxury, technology and identity, Paris now has its own dedicated hub, a space where performance is showcased, where personalization becomes a language and where automotive passion changes generation.
Photos: @Alan Destrez
