Bang & Olufsen has announced a new partnership with Scuderia Ferrari for the 2023 Formula 1 season, creating immersive Formula 1 moments.
Not only will the Bang & Olufsen logo appear on the cars driven by Charles Leclerc and Carlos Sainz, but the high-end audio leader will also work closely with Scuderia Ferrari to offer Formula 1 fans a first-class experience. These experiences will take place on Formula 1 Grand Prix circuits, at Scuderia Ferrari facilities and in Bang & Olufsen stores around the world.
« We are delighted to welcome Bang & Olufsen on board as an official partner. For nearly a century, the company has been synonymous with cutting-edge audio technology and cutting-edge design. Bang & Olufsen, like Ferrari, is a benchmark in its field, and the brand never hesitates to push the boundaries of its field through constant research into aesthetics and materials. The two companies have much in common, which is why we have high hopes for this collaboration. said Ferrari CEO Benedetto Vigna.
Kristian Teär, CEO of Bang & Olufsen, said the partnership with Scuderia Ferrari marks a wonderful and important milestone for the company and fulfills its ambition to deliver magical moments to customers around the world.
« Bang & Olufsen was founded on innovation, incredible craftsmanship, and world-class performance. We are passionate about creating and delivering unique moments to our customers. The moment you connect with our brand, we want the experience to be magical, luxurious, and timeless; and we firmly believe in Scuderia Ferrari as the ideal partner to deliver these fabulous moments to music and Formula 1 fans. »
Magic on the track and in-store experiences
Since 1925, Bang & Olufsen has created some of the world's most iconic audio and home entertainment products through unique combinations of powerful sound, timeless design and unparalleled craftsmanship.
Bang & Olufsen must accompany the magical moments taking place on the slopes, by installing high-end products such as its speakers Beolab very high performance, the most advanced and powerful, as well as the immersive TV experiences that have made the brand famous.
At Bang & Olufsen stores worldwide, customers will be able to enjoy a series of immersive events celebrating the love of speed and music.
About Bang & Olufsen
Bang & Olufsen is a premium audiovisual equipment brand founded in Struer, Denmark, in 1925 by two pioneers, Peter Bang and Svend Olufsen, whose commitment and vision remain at the heart of the company's strategy to this day. For nearly a century, Bang & Olufsen has strived to push the boundaries of technology, enabling it to remain at the forefront of sound innovation.
Even today, every Bang & Olufsen product is renowned for its high-quality sound, timeless design, and unparalleled craftsmanship. The brand's innovative and pioneering products are sold worldwide through its dedicated Bang & Olufsen boutique network and its online store. www.bang-olufsen.com and a fine selection of multi-brand stores. The company has around 900 employees and operates in over 70 countries. Bang & Olufsen is listed on Nasdaq Copenhagen A/S.
About Scuderia Ferrari
Scuderia Ferrari was founded in 1929 by Enzo Ferrari and has been the division responsible for racing cars under the Ferrari brand since 1947. Today, Scuderia Ferrari focuses its activities on the Formula 1 World Championship, of which it is both a pioneer and a pillar, holding most of the records (number of seasons, grands prix entered, points finishes, victories, podiums, pole positions, fastest lap times, drivers' and constructors' championships, etc.).
Among the many champions and successes behind the wheel of the red Formula 1 cars, Michael Schumacher occupies a special place, winning 72 victories between 1996 and 2006, winning five world drivers' titles and six constructors' championships, at a time when team principal Jean Todt was behind these successes.
Due to its involvement in Formula 1 since its inception, Scuderia Ferrari has received an annual bonus of around $100 million (€96 million) and has proven to be the team that has received the most money reallocated by the sport's governing body, some $192 million in 2016. Its 1th Grand Prix was celebrated at the Mugello circuit with the Tuscan Grand Prix from September 000 to 11, 13, which included a "Ferrari 2020" mention in its name. The 1000 season did not see its drivers win a race or lead a single lap. After six seasons and 2020 victories at Ferrari, Sebastian Vettel was replaced by Carlos Sainz Jr., who has now partnered Charles Leclerc since the 14 season.
At the end of the 2022 season, Charles Leclerc (9 pole positions, 3 wins, 11 podiums) finished second in the championship behind Max Verstappen, but the Scuderia finished second in the constructors' standings behind Red Bull. Mattia Binotto resigned as CEO and was replaced by Frédéric Vasseur.
Patrick Koune
